Executive Summary

Jul 2018
PROSPECTS
Premiumisation in ice cream through indulgence

One form of premiumisation seen within ice cream in Hong Kong is superior ingredients. These include Italian chocolate and Hokkaido 3.

Impulse ice cream remains the main growth driver

Fuelled by grab-and-go snacking and the miniaturisation trend, impulse ice cream is expected to see the strongest growth over the forecast period. As the category becomes more competitive, with abundant product innovations, triggering impulse purchases will be a priority.

Take home ice cream shifts towards multi-pack

Despite accounting for nearly half the value sales of ice cream in Hong Kong in 2018, take home ice cream is projected to see a decline in volume terms over the forecast period. Supported by the aggressive marketing of single portion dairy ice cream, multi-pack dairy ice cream is likely to achieve a stronger performance than bulk dairy ice cream.

COMPETITIVE LANDSCAPE
Häagen-Dazs leads due to its responsiveness

Häagen-Dazs recorded strong value growth in 2018, thanks to its speed of capturing the rising Japanese snacks trend in Hong Kong. The brand on the one hand imported Japanese limited-edition versions of ice cream cups, and on the other, communicated its Asian flavours, such as naming flavours Hokkaido Azuki (red bean) Mochi and Kyushu Green Tea Mochi.

Portfolio expansion

Häagen-Dazs also expanded its portfolio with a wider range of SKUs, including party bags, assorted multi-packs and a new frozen yoghurt line, whilst it also promoted its classic mini cups with new packaging in a cleaner, eye-catching design. One factor to point out with regard to its assorted multi-packs is that the brand cleverly sells different flavours instead of offering the same product; for example, putting together four different chocolate flavours as the chocolate collection, and bringing together strawberry, cookies & cream and vanilla as the classic collection.

New players are bringing elements from Korea and Japan

Although ice cream in Hong Kong is strongly dominated by just a few companies, some Korean and Japanese brands have been able to make their way in Hong Kong. Two of the players which have seen outstanding growth are Lotte Group and Binggrae Co, which are in fact the leaders in their respective local markets.

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Ice Cream and Frozen Desserts in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

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The Ice Cream and Frozen Desserts in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Packaged Food in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers consistent growth in 2018
Convenience and on-the-go eating remain major trends
International brands remain unchallenged at the top of packaged food
Internet retailing becomes more important due to demand for niche products
The health and wellness trend set to be a strong influence over the forecast period

FOODSERVICE

Sales to Foodservice
Rising interest in eating out for breakfast supports growth in breakfast cereals and baked goods
Instant noodles continues to register declining foodservice volume sales as sales of frozen noodles boom
COFCO remains at the forefront of the supply of packaged food to the consumer foodservice industry
Consumer Foodservice
Convenience remains the number one priority for Hong Kong’s extremely busy consumers
Premiumisation and healthier eating set to remain major consumer trends
Independent restaurants continue to present greater challenges to chained players

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources