One form of premiumisation seen within ice cream in Hong Kong is superior ingredients. These include Italian chocolate and Hokkaido 3.
Fuelled by grab-and-go snacking and the miniaturisation trend, impulse ice cream is expected to see the strongest growth over the forecast period. As the category becomes more competitive, with abundant product innovations, triggering impulse purchases will be a priority.
Despite accounting for nearly half the value sales of ice cream in Hong Kong in 2018, take home ice cream is projected to see a decline in volume terms over the forecast period. Supported by the aggressive marketing of single portion dairy ice cream, multi-pack dairy ice cream is likely to achieve a stronger performance than bulk dairy ice cream.
Häagen-Dazs recorded strong value growth in 2018, thanks to its speed of capturing the rising Japanese snacks trend in Hong Kong. The brand on the one hand imported Japanese limited-edition versions of ice cream cups, and on the other, communicated its Asian flavours, such as naming flavours Hokkaido Azuki (red bean) Mochi and Kyushu Green Tea Mochi.
Häagen-Dazs also expanded its portfolio with a wider range of SKUs, including party bags, assorted multi-packs and a new frozen yoghurt line, whilst it also promoted its classic mini cups with new packaging in a cleaner, eye-catching design. One factor to point out with regard to its assorted multi-packs is that the brand cleverly sells different flavours instead of offering the same product; for example, putting together four different chocolate flavours as the chocolate collection, and bringing together strawberry, cookies & cream and vanilla as the classic collection.
Although ice cream in Hong Kong is strongly dominated by just a few companies, some Korean and Japanese brands have been able to make their way in Hong Kong. Two of the players which have seen outstanding growth are Lotte Group and Binggrae Co, which are in fact the leaders in their respective local markets.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ice Cream and Frozen Desserts industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Ice Cream and Frozen Desserts in Hong Kong, China market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport.