The rate of growth in retail volume sales of ice cream and frozen desserts slowed only modestly during 2020, in spite of an unusually cool summer and the economic shock of COVID-19. While the pandemic led to a sharp decline in demand for impulse ice cream, it drove an acceleration in the rate of growth of retail volume sales of take-home ice cream, particularly ice cream desserts.
The pandemic also drove some local consumers to buy larger volumes of ice cream less frequently. This was partly because they were making fewer grocery shopping trips in an effort to limit their risk of contagion but also to save money in a difficult economic environment, as larger packs typically have a lower unit price.
New product develop remains vigorous in ice cream, with indulgence and health and wellness the main themes. With regard to the latter, reduced-sugar, lactose-free, high-protein and vegan offerings are proliferating.
Retail volume sales of ice cream and dairy desserts will rebound during 2022 but growth will remain no more than moderate for the remainder of the forecast period. Impulse ice cream will significantly outperform take-home ice cream in terms of their respective rates of retail volume sales growth during the forecast period as a whole.
New product development in ice cream is set to remain vigorous across all price points during the forecast period. Products targeting consumers interested in indulgence or health and wellness will proliferate, while retailers will continue to expand their private label offerings.
The ‘mini-bulk’ format – single-portion cups for home consumption – is set to grow in popularity in ice cream during the forecast period. Unilever Magyarország Kft has already launched mini-bulk offerings for its Carte D'Or and Magnum brands, and its rivals are likely to follow suit.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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