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Learn moreOct 2020
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The COVID-19 lockdown has had a severe impact on ice cream sales, coming as it did on the brink of the key summer season. Sales in the important impulse segment have dropped dramatically due to the closure of non-essential retailing and strict restrictions on outdoor activity.
As in other product categories, the rise in consumer health-awareness is exerting a growing influence on demand in ice cream and frozen desserts. Consumers are increasingly displaying a preference for ice cream options such as natural products that are free from artificial additives and preservatives, and low in sugar.
Amul, a cooperative brand managed by the Gujarat Co-operative Milk Marketing Federation, remains the largest player in ice cream and frozen desserts. While its ice cream operations face a severe challenge as the COVID-19 lockdown hits sales in its key selling season, the major dairy producer has the opportunity to shift its emphasis to other product areas.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ice Cream and Frozen Desserts industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.