Ice cream was one of the worst hit categories in 2020 due to the onset of COVID-19 and the country going into lockdown at the start of the peak season for ice cream consumption (summer). However, the category is set to recover only a small proportion of the sales lost last year, despite the early arrival of summer in 2021.
Indian consumers are becoming increasingly health conscious, leading to changes in the consumption of ice cream and frozen desserts. Many consumers are starting to demand ice cream options that are made from natural ingredients, free from artificial additives and preservatives, and low in sugar.
Amul by Gujarat Co-operative Milk Marketing Federation will continue to be the leading brand in ice cream in India in 2021. This can be attributed to support of the brand through a robust distribution network and strong financial capabilities.
Ice cream faces a threat from growing consumer health-awareness and concerns about obesity. Manufacturers’ innovation strategies are set to focus increasingly on the development of products capable of appealing to health-conscious consumers.
Given the prevalence of the COVID-19 lockdowns and closure of the traditional channels, the category has seen a definite shift towards e-commerce sales. Players quickly adapted to selling via e-commerce channels to fulfil the demand of consumers and sustain sales.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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