Ice cream is expected to maintain solid retail volume and current value growth in 2021. To control the spread of COVID-19, consumers have been spending more time at home, including more people studying and working from home.
In 2021, artisanal ice cream is continuing to enjoy rising demand, benefitting from the new SME players that have proliferated during the pandemic. Third-party food delivery services, such as Gojek and Grab, and third party e-commerce platforms, such as Shopee and Tokopedia, which offer same day and instant delivery, have also boosted the profile of such products.
Despite the rising competition from other brands, especially Alpen Food Industry with its Aice brand, Unilever Indonesia is expected to retain its strong leading retail value position in ice cream and frozen desserts in 2021. After a successful pilot, the company recently launched a new ice cream brand, Seru, targeted at lower-income consumers.
The demand for single serving ice cream will resume in line with the relaxation of mobility restrictions, as such products are typically consumed on-the-go and purchased impulsively. The recovery will also depend upon the measures placed on eating in public – use of masks is likely to remain for a while and consumers cannot consume ice cream through these coverings.
Price is another factor that is anticipated to have a strong positive correlation with brand recovery in 2022 and beyond. For example, leading player such as Aice by Alpen Food Industry is likely to recover faster than other players due to their affordable pricing, which targets low- to medium-income households.
New entrants and new product developments are expected to continue in the forecast period, as these always stimulate sales of ice cream. One recent development trend which is expected to continue moving forward involves collaborations with other existing brands or products.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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