Retail volume growth of ice cream and frozen desserts is predicted to marginally slow compared to a notable upturn in demand for take-home ice cream due to the home seclusion and indulgence trends during an anxious period as a result of the pandemic. Decline for impulse ice cream during this time had understandably dropped with 2021 predicted to record only stable demand as an extended lockdown into early 2021 is likely to influence further caution amongst some consumers in spending too long outside of the home.
Demand for ice cream and frozen desserts through foodservice witnessed notable declines 2020 and into early 2021 due to lockdowns, as horeca outlets were forced to close for a significant proportion of the year. This particularly impacted sales of unpackaged ice cream although some players sought alternative methods of distribution, looking to third party delivery platforms to expand to a higher number of locations, as well as offering more brands.
Ice cream and desserts is predicted to remain a fairly consolidated competitive landscape in 2021, led convincingly by Unilever Israel Ltd and Froneri Israel Ltd, although third-ranked American Quality Products Ltd (Ben & Jerry's), and smaller players under “others” are set to gain value share. Unilever is able to retain its leadership due to the strength of brands such as Strauss and Magnum.
Overall, ice cream and frozen desserts is predicted to record a positive but undynamic performance in retail volume terms over the forecast period, as demand for indulgent treats gradually switches to out of home experiences. This is likely to negatively impact take-home ice cream.
As restrictions relax further in Israel and consumers gradually regain their confidence outside of the home spending time in parks where kiosks tend to be located, or on outings, demand for impulse ice cream will improve, although it is not expected to fully recover to pre-pandemic retail volume levels until 2023. Furthermore, premiumisation of single portion ice cream is expected to boost further demand over the forecast period as consumers seek indulgence while exercising greater portion control.
Pent-up demand following a number of lockdowns in Israel is likely to result in impressive growth rates for foodservice over the early part of the forecast period as restaurants and ice cream shops reopen, catering initially to domestic demand. However, the severity of declines from 2020 will mean that the channel will struggle to fully recovery in volume terms to pre-pandemic levels by 2026.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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