The trend towards healthier eating continued to affect packaged food in 2018. Its effect on ice cream was stagnation in retail volume terms, and led indirectly to greater focus on indulgence and a rise in impulsive purchases.
The trend towards healthier food continued and consumers’ perception of what is healthy changed further. Until a couple of years ago, the trend was reflected in reduced-sugar ice cream.
Ice cream consumption often correlates with the weather. The local warm climate encourages high demand for ice cream.
Unilever Israel Ltd remained the leading player in 2018, with a wide portfolio of Strauss ice cream brands, each positioned and marketed differently. Unilever is innovation-orientated and launches seasonal collections that attract consumers and thus encourage growth.
Osem Food Industries Ltd ranked second in 2018. While its retail value sales continued to increase, its retail value share declined as its competitors registered faster growth.
Osem Industries Ltd launched the brand La Frutta in 2017. This launch addressed the rising need for healthier ice cream.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Israel with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.