In 2020, the ice cream category experienced an overall negative impact from the pandemic and the subsequent lockdown restrictions. As home seclusion reduced the opportunities for impulse purchases, the category of single portion dairy and water ice creams sharply declined.
In 2020, Unilever Italia Mkt Operations retained its leadership thanks to its wide portfolio and the successful performance of its well-established brands Cornetto, Magnum, and Algida. In addition, its partnership with Ferrero in 2019 has added Kinder ice cream to its product range.
The pandemic outbreak has accelerated the increasing awareness of healthy nutrition and sustainable consumption. This has positively affected the demand for ice cream bearing health claims, leading the retail sales of free-from and reduced sugar to boom in 2021.
The health and sustainability trend will drive the demand for free from dairy ice cream which is projected to record strong growth throughout the entire forecast period. The increasing awareness on animal welfare as well the rising trend towards vegan/vegetarian diets is expected to lead more consumers shift to plant-based ice cream.
Considering COVID-19 and the increasing health and wellness trend, plenty of awareness has been raised around the health benefits of home-made ice cream. To compete with artisanal ice cream, which is perceived as healthier and of higher quality, more and more producers are expected to launch premium ice creams that combine the benefits of selective raw materials with taste.
Although ice cream sales highly depend on the summer months, in 2020 the travel restrictions and the global fear of the virus impacted the tourism industry and subsequently led to a decline in ice cream consumption. Meanwhile, Italians which were forced to stay at home increased their ice cream purchases of bulk and multipack formats, as driven by the indulgence trend.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ice Cream and Frozen Desserts industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page