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Ice Cream and Frozen Desserts in Kazakhstan

June 2021
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The onset of the COVID-19 pandemic shook the balance of ice cream and frozen desserts in 2020, tipping the scales in favour of larger take-home options over single portion formats. This was aligned with a channel shift from traditional grocery retailers to modern grocery retailers. The latter channels tend to have more advanced distribution networks and were more effective in establishing hygiene and social distancing measures. Thus, they could remain open without reduced opening hours. Furtherm

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Overview:

Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Ice Cream and Frozen Desserts industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ice Cream and Frozen Desserts in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ice Cream and Frozen Desserts in Kazakhstan?
  • Which are the leading brands in Ice Cream and Frozen Desserts in Kazakhstan?
  • How are products distributed in Ice Cream and Frozen Desserts in Kazakhstan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ice Cream and Frozen Desserts?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Ice Cream and Frozen Desserts in Kazakhstan - Category analysis

KEY DATA FINDINGS

Category landscape starts to normalise as they spend more time outside
Single-portion formats start to recover from poor pandemic sales as restrictions are relaxed
Shin-Lain leads thanks to an innovative approach, widespread advertising and distribution, and strong local appeal
Health and wellness ice cream varieties will increase as living standards rise
Dairy ice cream to remain preferred over water ice cream, with the latter generating health concerns amongst some consumers
Sandwich format ice cream will benefit from a strengthening convenience trend
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
Table 7 NBO Company Shares of Ice Cream: % Value 2017-2021
Table 8 LBN Brand Shares of Ice Cream: % Value 2018-2021
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
Table 10 Distribution of Ice Cream by Format: % Value 2016-2021
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Snacks in Kazakhstan - Industry Overview

Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Table 15 Sales of Snacks by Category: Volume 2016-2021
Table 16 Sales of Snacks by Category: Value 2016-2021
Table 17 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 18 Sales of Snacks by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Snacks: % Value 2017-2021
Table 20 LBN Brand Shares of Snacks: % Value 2018-2021
Table 21 Distribution of Snacks by Format: % Value 2016-2021
Table 22 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 23 Forecast Sales of Snacks by Category: Value 2021-2026
Table 24 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 25 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Ice Cream and Frozen Desserts

This is the aggregation of all sales of ice cream and frozen desserts

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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.

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