In 2019, ice cream remained one of the best performing snacks categories in Kenya. While ice cream was once seen as a product mainly for special occasions such as birthdays and other celebrations, it is now benefiting from becoming a more frequent snack or treat.
With rising health consciousness in Kenya, more consumers are looking for ice cream with a lower sugar content, and whose ingredients are displayed clearly on the packaging. Innovative food manufacturers are seeking to cater for this demand by developing reduced-sugar frozen treats, albeit which still offer a rich and decadent experience.
Supermarkets remained by far the leading distribution channel for ice cream in 2019, with this dominance set to continue over the forecast period due to the fact that these outlets are the most likely to have the appropriate storage and display facilities for frozen products. These stores offer both impulse and take-home ice cream, with many consumers automatically choosing these outlets when purchasing products in either category.
The local company Glacier Products continued to lead ice cream and frozen desserts in Kenya in 2019, accounting for more than a third of overall retail value sales. Indeed, ice cream remained largely in the hands of local manufacturers thanks to their longstanding presence in the country and affordable prices.
With the category growing strongly, manufacturers are having to increasingly focus on innovation in order to better compete with their rivals and maintain their positions. One area in which they are doing this is flavour, with the category now offering more interesting tastes such as pistachio, berry, pina colada and salted caramel, with these having become widely available in modern grocery retailers, and at affordable price points.
Increasing competition in ice cream and frozen desserts has also led to stronger segmentation, with manufacturers focusing on various consumer groups, for example children, those looking for healthier variants and those seeking more indulgent offerings. Children are naturally one of the category’s main target audiences, with Glacier Products, for example, offering Dairyland cartoon-themed ice lollies in flavours such as strawberry, black and bubble gum.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ice Cream and Frozen Desserts industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The Ice Cream and Frozen Desserts in Kenya market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport.