Executive Summary

Aug 2019
PROSPECTS
Targeted products such as vegan ice cream remain marginal but offer growth potential

The hot and long summer in 2018 resulted in a strong performance for most ice cream producers, with the cooler summer of 2019 contributing to the decline in sales. Consumers’ increasing disposable incomes however benefitted more expensive ice cream brands in both years, while the share of economy ice cream continued to shrink.

Players seek to address seasonality in demand for frozen desserts

Latvia’s cold climate and strong seasonal weather shifts represent the greatest threat to year-round sales of ice cream and frozen desserts in Latvia. However, innovations within frozen desserts aim to overcome pronounced seasonality.

Health, price, convenience are key to overcome consumers’ cool reception

Over the forecast period, the ice cream and frozen desserts category is expected to encounter strong downwards pressure on sales. The high seasonality of demand is something that players in this environment will need to overcome to achieve a greater and more consistent performance.

COMPETITIVE LANDSCAPE
Rigas Piena’s Ekselence reaps rewards of targeted marketing

Local players continue to strengthen their positions in the category and launch new products that make it more difficult for foreign companies to gain a stronger presence. For instance, local companies challenge their famous international counterparts by offering products at lower prices, which also offer great value for money.

Private label benefit from less affluent consumers seeking reward and indulgence

Private label saw share gains in 2019. These products particularly appeal to lower-income consumers seeking aspirational treats and indulgence.

Health and indulgence products offered via modern grocery likely to benefit leaders

With consumers’ incomes rising, the premium segment seems a particularly attractive proposition for both new players and existing producers. There is potential for developments related to health and wellness products, which their financial strength will enable them to support with advertising and promotional activities.

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Ice Cream and Frozen Desserts in Latvia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Latvia?
  • What are the major brands in Latvia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Ice Cream and Frozen Desserts in Latvia - Category analysis

HEADLINES

PROSPECTS

Targeted products such as vegan ice cream remain marginal but offer growth potential
Players seek to address seasonality in demand for frozen desserts
Health, price, convenience are key to overcome consumers’ cool reception

COMPETITIVE LANDSCAPE

Rigas Piena’s Ekselence reaps rewards of targeted marketing
Private label benefit from less affluent consumers seeking reward and indulgence
Health and indulgence products offered via modern grocery likely to benefit leaders

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 9 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 10 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 11 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 12 Distribution of Ice Cream by Format: % Value 2014-2019
Table 13 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 15 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging
Frozen fruit, muesli and granola, artisanal products benefit from health trend
Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend
Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country
Players seek to reduce costs, health and environmental issues to influence consumer choice

FOODSERVICE

Sales to Foodservice
Convenience and on-the-go consumption trends evident in foodservice
Consumers interested in more upmarket products and foreign cuisine
Increased demand for vegetarian and vegan offerings set to influence foodservice development, but currently limited to the Latvian capital

CATEGORY DATA

Table 18 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 22 Sales of Packaged Food by Category: Volume 2014-2019
Table 23 Sales of Packaged Food by Category: Value 2014-2019
Table 24 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 26 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 27 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 28 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 29 Penetration of Private Label by Category: % Value 2014-2019
Table 30 Distribution of Packaged Food by Format: % Value 2014-2019
Table 31 Distribution of Packaged Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources