Executive Summary

Aug 2019
PROSPECTS
Highly seasonal ice cream experiences dip in sales due to colder 2019 summer

Demand for ice cream and frozen desserts remains highly seasonal in Lithuania with the local climate remaining colder for most of the year, leading to most sales recorded during the summer or through on-trade as a dessert. However, sales through the latter channel remained much lower than through retail.

Vegan options emerge in Lithuania, notably including Magnum Vegan Almond

Alongside the health and wellness trend in Lithuania and the demand for specific dietary needs, is the offer of dairy-free products such as those suitable for vegans. Magnum Vegan Almond was launched in the country to immediate success with Lithuania’s larger online retailer Barbora selling out within a week of its launch.

Foodservice remains main channel for frozen desserts although retail range expands

Demand for frozen desserts through retail is limited due to a lack of information about the products and their high prices, which restricts further product development. In addition, Lithuanians tend to have an unhealthy perception of these products, and often prefer to prepare their own desserts at home.

COMPETITIVE LANDSCAPE
Leader Unilever loses share to retailers offering affordable private label options

Unilever Lietuva Distribucija UAB retained its leadership of ice cream and frozen desserts due to its strength in the larger category of ice cream, where it offers popular brands Karaliski and Baltija, and the premium brand Magnum. However, the player lost value share in 2019 to popular retailers Maxima and Lidl.

Premiumisation slowly emerging in ice cream, even in private label

Despite growing sales and value share for retailers Maxima and Lidl, which offer affordable private label options, there is a notable a rising trend for premiumisation in ice cream and frozen desserts in Lithuania, with local consumers searching for premium flavours and products to satisfy an indulgence occasion, although unit prices remain fairly high for this segment compared to other countries. Although already present in the market in a single portion format, Magnum also now offers bulk dairy ice cream, thereby not limiting consumers’ portion size, while Manhattan is also offered in a bulk format, and is packaged in a thick board tub to add a premium look as opposed to being packaged in plastic tubs.

Small local player Iceco looks to expand through investment in production

Although smaller players continue to hold a low combined value share under “others” in this category, they can still offer consumers some differentiation if they are able to gain shelf space in retailers’ frozen sections. Iceco is a small local player which intends to increase its production by 15% in 2019 by installing modern technology in an attempt to strengthen its position both locally and internationally, where it already exports to countries such as South Korea, Gambia and Senegal.

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Ice Cream and Frozen Desserts in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Lithuania?
  • What are the major brands in Lithuania?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Ice Cream and Frozen Desserts in Lithuania - Category analysis

HEADLINES

PROSPECTS

Highly seasonal ice cream experiences dip in sales due to colder 2019 summer
Vegan options emerge in Lithuania, notably including Magnum Vegan Almond
Foodservice remains main channel for frozen desserts although retail range expands

COMPETITIVE LANDSCAPE

Leader Unilever loses share to retailers offering affordable private label options
Premiumisation slowly emerging in ice cream, even in private label
Small local player Iceco looks to expand through investment in production

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 10 Distribution of Ice Cream by Format: % Value 2014-2019
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Consistently strong growth seen in most packaged food categories
Health and wellness remains the defining trend in most packaged food categories
Private label an important player across packaged food as value remains paramount
Rising demand for convenience and value boost internet retailing and discounters
Current prevailing trends likely to remain in effect throughout the forecast period

FOODSERVICE

Sales to Foodservice
The rise of specialist coffee shops and strong interest in vegan options boosts sales of milk alternatives
The consumer appetite for Asian foodservice shows no signs of diminishing
Ongoing burger fast food boom supports foodservice volume sales in key table sauces categories

CATEGORY DATA

Table 15 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 19 Sales of Packaged Food by Category: Volume 2014-2019
Table 20 Sales of Packaged Food by Category: Value 2014-2019
Table 21 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 23 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 25 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 26 Penetration of Private Label by Category: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format: % Value 2014-2019
Table 28 Distribution of Packaged Food by Format and Category: % Value 2019
Table 29 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources