Under the Movement Control Order, interstate and international travel was prohibited in Malaysia, while schools and non-essential businesses were shut, with people urged to stay at home. Meanwhile, consumer foodservice outlets were only able to serve takeaways and operated with restricted hours.
Frozen desserts are expected to experience a continued marked fall in sales in 2021. Home seclusion, restrictions on movement, the shift to working from home and the closure of consumer foodservice outlets during the pandemic have led many consumers to cook more frequently at home.
Ice cream and frozen desserts players have significantly expanded their e-commerce and home delivery services during the COVID-19 pandemic. Unilever (M) Holdings Sdn Bhd developed its e-commerce presence by offering home delivery via third party food delivery service, Pandamart, from January 2021 onwards.
Ice cream and frozen desserts is expected to see healthy year-on-year growth throughout the forecast period. Manufacturers will work to stimulate demand through the introduction of distinctive new flavours and novel products.
Single portion water ice cream is expected to continue to struggle during the forecast period as it faces strong competition from single portion dairy ice cream backed by significantly greater marketing support and the continued launch of new variants. Furthermore, single portion water ice cream is heavily reliant on consumers with low purchasing power, including children.
Ice cream and frozen desserts players are expected to join subscription model e-commerce platforms to generate repeat purchases. Leading players such as Nestlé (M) Bhd and Unilever (M) Holdings Sdn Bhd are likely to partner with newly launched subscription model e-commerce platforms such as PopWonders (launched in September 2020) and Subplace (launched in December 2020).
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream and Frozen Desserts industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!