Despite a spate of cyclones hitting the country, New Zealand experienced the warmest summer in recorded history in 2017/2018. The knock on effect of this was strong current value growth in ice cream and frozen desserts, with value growth for the category in 2018 being almost double that which was observed in 2017, owing to the comparably milder summer months of 2016/17.
In previous years, bulk dairy ice cream was the strongest performing category. However, the warm summer months have driven impulse purchases among consumers in non-supermarket channels, with single portion dairy ice cream seeing stronger value growth than bulk dairy ice cream in 2018.
The category’s average unit price has risen in 2018, following stagnant growth in 2017. While the aforementioned hot weather during the summer months no doubt contributed to this, strong premium-oriented new product development activity has been the primary driver.
Fonterra Brands (NZ) Ltd continues to lead ice cream in 2018, with the dairy giant’s position further strengthening on the back of a strong innovation pipeline, resulting in the company continuing to lead all constituent categories within ice cream. The company’s Tip Top brand was one of the more active in terms of new product development within the category, particularly within single portion ice cream, which benefited from impulse purchasing during the hottest New Zealand summer in recorded history.
Premiumisation has been one of the more noticeable trends over the review period and in 2018. This has manifested itself in premium-oriented innovation from both Unilever and Fonterra Brands.
Unilever New Zealand has retained second place within ice cream and frozen desserts in New Zealand in 2018. The company is present with popular impulse ice cream brands including Magnum, Streets, Paddle Pop, and Calippo, and thus was well positioned to take advantage of growing consumer demand during the hotter summer months.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ice Cream and Frozen Desserts industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Ice Cream and Frozen Desserts in New Zealand market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport.