Executive Summary

Jul 2018
PROSPECTS
Hottest summer in recorded history drives growth

Despite a spate of cyclones hitting the country, New Zealand experienced the warmest summer in recorded history in 2017/2018. The knock on effect of this was strong current value growth in ice cream and frozen desserts, with value growth for the category in 2018 being almost double that which was observed in 2017, owing to the comparably milder summer months of 2016/17.

Single portion ice cream performs well

In previous years, bulk dairy ice cream was the strongest performing category. However, the warm summer months have driven impulse purchases among consumers in non-supermarket channels, with single portion dairy ice cream seeing stronger value growth than bulk dairy ice cream in 2018.

Premiumisation drives unit price growth

The category’s average unit price has risen in 2018, following stagnant growth in 2017. While the aforementioned hot weather during the summer months no doubt contributed to this, strong premium-oriented new product development activity has been the primary driver.

COMPETITIVE LANDSCAPE
Fonterra dominance continues

Fonterra Brands (NZ) Ltd continues to lead ice cream in 2018, with the dairy giant’s position further strengthening on the back of a strong innovation pipeline, resulting in the company continuing to lead all constituent categories within ice cream. The company’s Tip Top brand was one of the more active in terms of new product development within the category, particularly within single portion ice cream, which benefited from impulse purchasing during the hottest New Zealand summer in recorded history.

Increasing number of premium players

Premiumisation has been one of the more noticeable trends over the review period and in 2018. This has manifested itself in premium-oriented innovation from both Unilever and Fonterra Brands.

Unilever New Zealand holds firm in second place

Unilever New Zealand has retained second place within ice cream and frozen desserts in New Zealand in 2018. The company is present with popular impulse ice cream brands including Magnum, Streets, Paddle Pop, and Calippo, and thus was well positioned to take advantage of growing consumer demand during the hotter summer months.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

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Packaged Food in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Three key trends in packaged food
Innovation drives value growth
Private label refresh from both major supermarket chains
Supermarkets maintain their stronghold
Future economic uncertainty clouds performance forecasts

FOODSERVICE

Sales to Foodservice
Stable growth continues
Plain noodles continues to lead
Goodman Fielder continues to lead
Consumer Foodservice
Uber Eats having a disrupter effect
Post-Lions tour hangover
Health and wellness key driver behind growth
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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