The spreading awareness veganism and the rise of so-called “flexitarian” lifestyles continued to influence consumer demand for ice cream and frozen desserts in New Zealand during 2021. With the desire to try dairy free alternatives to standard types of ice cream and frozen desserts spreading among the population, the category’s leading brands have more impetus to explore the plant-based space within ice cream in particular.
The big news on the corporate side in ice cream and frozen desert in New Zealand during 2021 was Walter & Wild’s acquisition of Emerald Food Group, an international premium ice cream company that owns popular brands such as New Zealand Natural, Killinchy Gold, Zilch and Chateau. The acquisition of Emerald Food Group by Walter & Wild, a company that owns and manages a diverse range of fmcg brands, presents the Walter & Wild portfolio with attractive growth opportunities.
One of the major trends to have emerged from the COVID-19 pandemic among New Zealand consumers is the rising demand seen for indulgent snacks of it under premium brands and this was very much in evidence in ice cream and frozen desserts during 2021. With many New Zealanders taking a very strict approach to social distancing and home seclusion in response to the COVID-19 situation, demand for premium brands has increased, while a shift has been seen away from the impulse buying of single portion ice cream and towards more considered purchases of multipacks and bulk ice cream options during major shopping trips to the supermarket.
The forecast period is expected to see a furthering of the trend towards ice cream and frozen desserts brands entering into partnerships with brands present in other areas to maximise the appeal products to consumers and improve the chances of sales increases. Such collaborations are spurring category growth by creating excitement among consumers by leveraging the affection for iconic and traditional New Zealand brands to develop new avenues for sales growth.
Towards the end of the review period, the popularity of multipacks ice cream increased in New Zealand despite rising environmental concerns surrounding the use products that is a lot of packaging. Indeed, the proliferation of packaging waste become a major issue in ice cream and frozen desserts at a time when many consumers are looking to smaller packs in an effort to exercise better control over their portion sizes.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ice Cream and Frozen Desserts industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page