Retail volume sales of ice cream declined during 2020. This was largely due to COVID-19 restrictions, which led to a reduction in impulse purchasing and on-the-go consumption.
Retail volume sales of frozen desserts remain negligible in Nigeria, and ice cream is dominated by frozen yoghurt. Frozen yoghurt will remain the top performer in ice cream in terms of retail volume sales growth during 2021.
Fan Milk will continue to dominate ice cream and frozen desserts during 2021, largely due to its strength in frozen yoghurt. Owned by Groupe Danone, Ghana-based Fan Milk is a longstanding presence in Nigeria and has built a strong distribution network, with mobile vendors selling its Fan Super Yogo frozen yoghurt brand.
The rate of growth in retail volume sales of ice cream and frozen desserts will accelerate sharply over the course of the review period. An anticipated post-pandemic economic recovery will be the main driver of this, in addition to ongoing urbanisation and strong population growth.
Frozen yoghurt will continue to dominate retail volume sales of ice cream and frozen desserts, but multi-pack dairy ice cream and bulk dairy ice cream will be the top performers in terms of retail volume sales growth – albeit from quite a low base. Apart from an improved economic environment, which will lead to an increase in discretionary spending, retail volume sales of these products will be boosted by the expansion of modern grocery retail in Nigeria.
The growing number of supermarkets in Nigeria will also help other manufacturers to compete with Fan Milk Plc in ice cream and dairy desserts by making it easier for them to distribute their products. Nonetheless, Fan Milk Plc’s large network of mobile vendors will remain a key advantage.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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