Executive Summary

Aug 2019
PROSPECTS
Ice cream sales supported by a recovering economy, growing population and rising influence of Western food culture

Like most other snacks categories, ice cream and frozen desserts returned to strong growth in 2019 following a heavy decline the previous year as a result of Nigeria’s struggling economy and strong unit price growth over 2015-2017. In 2019, the category benefited from rising disposable incomes thanks to the recovering economy as well as ongoing growth in the population of young people, with ice cream consumption being highest amongst children, teenagers and young adults.

Ongoing expansion of modern grocery retailers helping to further boost sales

Ice cream manufacturers in Nigeria are continually working to expand their distribution networks, maintaining a particular focus on modern grocery retailers. Although traditional grocery retailers continued to lead sales in 2019, the channel’s share declined by 11 percentage points over the course of the review period as consumers increasingly frequented supermarkets and hypermarkets, the number of which is increasing every year.

Category sales continue to be dominated by frozen yoghurt but multi-pack dairy ice cream the best perfromer

In 2019, sales of ice cream and frozen desserts continued to be dominated by frozen yoghurt. This can be partly attributed to the activities of Fan Ice, which mainly sells this type of product through mobile vendors.

COMPETITIVE LANDSCAPE
Ice cream and frozen desserts remains largely in the hands of frozen yoghurt specialist Fan Milk

Fan Milk continued to dominate ice cream and frozen desserts in Nigeria in 2019, largely thanks to its strength in frozen yoghurt. The company has a longstanding presence in the country, during which time it has built a strong distribution network, with mobile vendors selling its Fan Super Yogo frozen yoghurt brand.

Strong growth potential for premium offerings over the forecast period

Domestic producers and brands remained the most popular in ice cream and frozen desserts in 2019 thanks to their early-mover advantages, competitive prices and extensive distribution networks. While Fan Milk is a local subsidiary of the multinational Fan Milk International, second-ranked Provita Vitaforce Foods Nigeria markets the wholly local Golden Scoop brand, which continued to lead impulse ice cream.

Establishing good relations with modern grocery retailers the key to success

Gaining strong visibility through modern grocery retailers, which is a growing channel for ice cream due to its rising popularity among many middle- and upper-income consumers, will be a key area of focus for manufacturers seeking to gain share in ice cream over the forecast period. To this end, establishing good relationships with the leading chains and ensuring a consistent supply of goods will be key, as will being able to offer a wide range of products in various pack sizes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Nigeria?
  • What are the major brands in Nigeria?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Ice Cream and Frozen Desserts in Nigeria - Category analysis

HEADLINES

PROSPECTS

Ice cream sales supported by a recovering economy, growing population and rising influence of Western food culture
Ongoing expansion of modern grocery retailers helping to further boost sales
Category sales continue to be dominated by frozen yoghurt but multi-pack dairy ice cream the best perfromer

COMPETITIVE LANDSCAPE

Ice cream and frozen desserts remains largely in the hands of frozen yoghurt specialist Fan Milk
Strong growth potential for premium offerings over the forecast period
Establishing good relations with modern grocery retailers the key to success

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 8 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 9 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 14 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 15 Distribution of Ice Cream by Format: % Value 2014-2019
Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds thanks to population growth and shift to packaged options
Weak economic conditions continue to constrain growth in 2019
Higher import prices open up space for local companies
Modern grocery retailers benefit from expansion and offering comfortable shopping experience
Increasingly sophisticated consumers set to focus on quality

FOODSERVICE

Sales to Foodservice
Urbanisation helps to drive demand for foodservice
Basic staples and cooking ingredients benefit from foodservice operators shifting to branded options
Emergence of consumer foodservice chains boosts demand for organised suppliers

CATEGORY DATA

Table 20 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 21 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 22 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 23 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 24 Sales of Packaged Food by Category: Volume 2014-2019
Table 25 Sales of Packaged Food by Category: Value 2014-2019
Table 26 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 27 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 28 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 29 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 30 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 31 Distribution of Packaged Food by Format: % Value 2014-2019
Table 32 Distribution of Packaged Food by Format and Category: % Value 2019
Table 33 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 35 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 36 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources