Ice Cream and Frozen Desserts in Norway

2020 IMPACT

Social distancing due to the pandemic results in decreased demand for impulse ice cream in 2020

Social distancing as a result of the COVID-19 pandemic continues to have a considerable impact on ice cream demand with impulse ice cream purchases and foodservice sales decreasing in 2020 as consumers rather buy take-home ice cream when making their routine trip to the grocery store. Consequently, convenience stores and forecourt retailers are losing value share in both take-home ice cream and impulse ice cream value sales but sales of these products on e-commerce platforms are increasing.

Manufacturers focus on product innovation in health and wellness offerings to drive value sales, while high protein ice cream and frozen yoghurt struggles in 2020

Manufacturers are continuing to focus on new product development to try and boost value sales in 2020, particularly in the areas of vegan, high protein and low calorie ice cream, with health and wellness offerings having largely previously been seen only in the areas of frozen yoghurt and sorbets. In 2019 Diplom Is introduced a vegan variant of Diplom Is Dream in bulk dairy ice cream, while Hennig-Olsen ls launched Crème Mandel Vegan in single portion dairy ice cream in 2020.

Ice cream in Norway remains a duopoly as smaller players struggle to gain share and Isbjørn Is grows its value share and remains in third position

Hennig-Olsen Is and Diplom Is together continue to dominate ice cream and frozen desserts in 2020, leaving only a small share of sales for other players. The companies benefit from strong distribution in grocery retailers as well as a diverse portfolio in take-home ice cream.

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