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Country Report

Ice Cream and Frozen Desserts in

Ice Cream and Frozen Desserts in Norway

41 pages, Jul 2017

US$990

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Executive Summary

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TRENDS

While the main factor determining sales performance within ice cream and frozen desserts is virtually impossible to predict, there are two interrelated trends that have helped drive value growth and shape the dynamics of the category alongside changing weather conditions, namely premiumisation and health and wellness. Ice cream has survived relatively unscathed from the health and wellness trend compared to many indulgence products. This is due to the fact that ice cream is mainly consumed during the warmer months of the year and, as a result, is considered an acceptable indulgence product to consume frequently as it increases the feeling of summer. However, with the rising presence of frozen yoghurt and fruit sorbets, Norwegian consumers have become aware that they can purchase healthier, yet still tasty, ice cream, which have resulted in the booming development of the two aforementioned ice cream types. The premiumisation trend was highly apparent within ice cream throughout the review period, with premium ice cream brands such as Inspira, Mövenpick, Häagen-Dazs and Ben & Jerry’s displaying dynamic growth. As a result, the majority of new product launches had either premium or healthy positioning in 2017, such as the introduction of an organic ice cream from Diplom Is and the continued expansion of Hennig-Olsen’s frozen yoghurt and fruit sorbet range DUGG.

COMPETITIVE LANDSCAPE

Ice cream and frozen desserts is a highly consolidated environment comprising two domestic giants, Diplom Is and Hennig-Olsen Is, which are set to account for an estimated combined value share of 90% in 2017. Indeed, within ice cream alone, this estimated value share reaches an even higher 94%. Furthermore, the two players account for the majority of foodservice sales as well. Diplom Is, which is a subsidiary of domestic dairy giant Tine, is expected to lead value sales with a value share of 47% in 2017. However, this represents a two percentage point decline from 2012 which can mainly be attributed to intense competition from Hennig-Olsen Is. Both Diplom Is and Hennig-Olsen Is offer a very wide product portfolio which spans across all ice cream categories.

PROSPECTS

Weather, premiumisation and health and wellness will continue to drive the development of ice cream and frozen desserts over the forecast period. Frozen yoghurt, fruit sorbets, organic, exotic flavour combinations and lactose-free products were introduced as part of the premiumisation and health and wellness trends during the review period and there are no indications that this trend will come to a halt.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ice Cream and Frozen Desserts in Norway?
What are the major brands in Norway?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Ice Cream and Frozen Desserts in Norway - Company Profiles

Hennig-Olsen Is AS in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Hennig-Olsen Is AS: Key Facts
Summary 2 Hennig-Olsen Is AS: Operational Indicators
Summary 3 Hennig-Olsen Is AS: Competitive Position 2017

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to develop at a high and stable pace

The everlasting health and wellness trend drives growth

Domestic players govern packaged food

Modern grocery retailers dominates, internet retailing remains marginal

Strong development set to endure

KEY TRENDS AND DEVELOPMENTS

Health and wellness continues to drive the growth of packaged food

Outlook

Food waste remains a current issue

Outlook

Consolidated retailing landscape driven by the low-price segment

Outlook

Convenience and premiumisation boost sales of packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Ice Cream and Frozen Desserts in Norway

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Table of Contents

Ice Cream and Frozen Desserts in Norway - Company Profiles

Hennig-Olsen Is AS in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to develop at a high and stable pace

The everlasting health and wellness trend drives growth

Domestic players govern packaged food

Modern grocery retailers dominates, internet retailing remains marginal

Strong development set to endure

KEY TRENDS AND DEVELOPMENTS

Health and wellness continues to drive the growth of packaged food

Food waste remains a current issue

Consolidated retailing landscape driven by the low-price segment

Convenience and premiumisation boost sales of packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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