The closure of educational institutions and recreational sites such as parks due to the COVID-19 pandemic led to declining consumption of ice cream in 2020. Sales of these products are primarily driven by impulse purchases, particularly among young adults and children, who generally opt for single portion dairy ice cream and enjoy a variety of flavours, brands, and formats.
The impulse behaviour of consumers when it comes to ice cream means that single portion dairy ice cream continues to account for most sales in 2021. Nevertheless, power cuts and energy shortages can negatively impact the sales and growth of ice cream manufacturers due to inventory losses.
With rising costs related to cold chain storage (including providing refrigeration to stock products), inflationary pressures, and the increase in the sugar tax in 2020 it is becoming increasingly hard for players to maintain prices. Due to widespread price sensitivity, especially since the outbreak of COVID-19, players know that in order to maintain their shares they need to avoid any price hikes.
Unilever is likely to maintain and possibly even increase its dominance in ice cream over the forecast period thanks to its well-established presence and brand equity that spans decades. The company offers a vast selection of familiar products and has a well-developed distribution network, making its brands accessible across the country.
In response to the COVID-19 pandemic, leading players including Unilever and Engro Foods launched digital communication campaigns to encourage consumers to stay indoors and celebrate moments at home with their ice cream brands. Unilever also maintained its appeal to young consumers via engaging marketing initiatives such as Cornetto Pop Rock, with this being a platform for emerging new acts to showcase their talent.
There is expected to be an ongoing push to offer ice cream via supermarkets and hypermarkets over the forecast period. These outlets continue to expand in number, with these channels generally benefiting from considerably better cold chain systems in comparison to traditional grocery retailers.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream and Frozen Desserts industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!