Executive Summary

Aug 2019
PROSPECTS
Nestlé Perú competes against alternative products due to its dominant position in impulse ice cream

Peruvian consumers are highly price sensitive. The leading player, Nestlé Perú, is extremely aware of this and attracted consumers to its impulse ice cream by offering small portions at the eye-catching price of PEN1.

Manufacturers work hard to have their brands available in popular locations as most ice cream is purchased on impulse

Demand for ice cream is not exclusively characterised by socioeconomic factors. It is, in fact, determined by the need for refreshment, particularly in the warmer months.

Ice cream back on track due to improving economic conditions

Both impulse and take-home ice cream witnessed significant retail volume declines in 2018 due to political and economic instability, which reduced consumer purchasing power. Shoppers therefore cut back on their purchases of indulgence items, such as ice cream, in favour of focusing on their basic needs.

COMPETITIVE LANDSCAPE
Nestlé Perú controls ice cream with extensive distribution and innovation

Nestlé Perú continued to dominate ice cream and frozen desserts in 2019, largely due to the popularity of its D'onofrio brand. The player’s main strategy is to ensure the brand is widely available in all distribution channels across the country.

Private label the closest competitor to Nestlé Perú

Private label represents the main competition for Nestlé Perú. Private label understandably focuses on take-home ice cream and therefore its growth is limited as the category is significantly smaller than impulse ice cream.

New labelling regulations to encourage manufacturers to launch healthier versions

Reduced-sugar ice cream has recorded sales growth since emerging in 2015, with a small group of consumers seeking products with fewer calories or which are considered healthier. Growth of healthier versions with lower sugar and fat contents are likely to enjoy strong growth rates over the forecast period.

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Ice Cream and Frozen Desserts in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Peru?
  • What are the major brands in Peru?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Ice Cream and Frozen Desserts in Peru - Category analysis

HEADLINES

PROSPECTS

Nestlé Perú competes against alternative products due to its dominant position in impulse ice cream
Manufacturers work hard to have their brands available in popular locations as most ice cream is purchased on impulse
Ice cream back on track due to improving economic conditions

COMPETITIVE LANDSCAPE

Nestlé Perú controls ice cream with extensive distribution and innovation
Private label the closest competitor to Nestlé Perú
New labelling regulations to encourage manufacturers to launch healthier versions

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 9 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 10 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 15 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 16 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 17 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 18 Distribution of Ice Cream by Format: % Value 2014-2019
Table 19 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food
Fresh ingredients and home-made food are significantly more popular than packaged food among consumers
Domestic players continue to lead packaged food
Newer channels continue to change the distribution landscape
Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice
Foodservice is dominated by small restaurants
Alicorp leads sales to foodservice
Main competition comes from loose products
Consumer Foodservice
Traditional eating habits prevail
Regular consumer foodservice clients are extremely price sensitive
Health trend also evident in consumer foodservice
Category Data
Table 24 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 25 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 26 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 28 Sales of Packaged Food by Category: Volume 2014-2019
Table 29 Sales of Packaged Food by Category: Value 2014-2019
Table 30 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 31 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 32 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 33 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 34 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 35 Penetration of Private Label by Category: % Value 2014-2019
Table 36 Distribution of Packaged Food by Format: % Value 2014-2019
Table 37 Distribution of Packaged Food by Format and Category: % Value 2019
Table 38 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 39 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 40 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources