Demand for unpackaged ice cream was significantly impacted by the pandemic in Peru, with restrictive measures imposed by the Peruvian government in 2020 resulting in horeca outlets forced to close for more than three months. With foodservice dominating sales of unpackaged ice cream, the category witnessed drastic declines in volume sales.
Frozen desserts is predicted to see further demand in 2021 as consumers continue to indulge in small treats at home due to ongoing restrictions and the fact that these products require minimal preparation with Peruvians continuing to juggle home schooling and remote working. However, retail volume sales of ice cream are set to see stronger declines due to predictions for another weak performance by the impulse format, particularly the larger category of single portion dairy ice cream.
Like unpackaged ice cream, impulse ice cream is predicted to struggle to fully recover to pre-pandemic volume levels by the end of the forecast period due to ongoing restrictions in place in 2021, and the severity of declines the category has experienced due to limited out-of-home purchasing occasions. However, in retail volume terms, it will continue to hold higher share than take-home ice cream as the latter’s dynamism weakens in line with greater out-of-home consumption occasions once the threat of the virus wanes.
Value sales (at constant 2021 prices) are unlikely to recover to pre-pandemic levels until 2024 due to lingering price sensitivity, which is likely to continue to benefit private label. This trend is also likely to favour further penetration of modern grocery retailers which are set to expand their flavour offer; the larger selling space and freezer cabinet capacity of these stores enables them to adapt to growing demand.
As the dominant ice cream player in Peru, Nestlé will continue to introduce new flavours from well-positioned established brands in other snacks categories such as chocolate confectionery and sweet biscuits to capitalise on cross-category marketing and familiarity. For instance, leading chocolate confectionery brand Sublime is now offered as a 1-litre tub bulk dairy ice cream for family consumption, as well as multi-packs of miniature ice cream for greater portion control, a strategy it has also applied to its leading chocolate coated biscuits brand Morochas.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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