Executive Summary

Jul 2018
PROSPECTS
Government ban on retail trade on Sundays to negatively impact sales of ice cream

The Polish ruling party (Law and Justice) issued a law in 2018 aimed at banning retail trade across the country on Sundays. There are some exceptions to the law (such as fuel stations, pharmacies or small kiosks), but large supermarkets and shopping centres are to be closed on Sundays.

Good performance of multi-pack dairy ice cream

Even though Poles prefer impulse ice cream, the take home variant has become increasingly popular. Take home multi-pack dairy ice cream is set to record the strongest development over the forecast period, mainly due to its low base and growing interest in high-quality dairy-based products such as ice cream and the diverse flavours offered by multi-packs.

Strong correlation between warm weather and sales of ice cream

There is no culture of consuming ice cream in Poland during the winter and it is rarely consumed during the colder periods of autumn and very early spring. Warm days in Poland are limited to a few months which heavily restrict ice cream sales opportunities.

COMPETITIVE LANDSCAPE
Marketing campaigns and new launches the main ways to gain share

As Polish customers are highly traditional when it comes to ice cream flavours, focusing primarily on varieties of cream, vanilla, chocolate and strawberry, manufacturers have few options regarding launches of new flavours. Instead, the main emphasis is placed on the expansion of existing lines, as with Lodowa Finezja and Grand by PPL Koral or the Grycan brand by Lodziarnie Firmowe.

Leading role of Unilever Polska

Unilever Polska led ice cream in 2018. The company offers widely-known brands, such as Algida, Magnum and Carte d’Or.

Stagnation within private label

After the rapid and spectacular expansion of private label over 2009-2015, it encountered a number of obstacles in 2018. Robust competition from quality branded ice cream at comparable prices and the increasing wealth of Polish customers gradually turned them away from private label ice cream.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food
Changes in lifestyles determine dynamics
International corporations lead
Discounters expand
Current trends likely to intensify

FOODSERVICE

Sales to Foodservice
Foodservice operators follow the major packaged food trends
Customers value local products
Both domestic and international companies present
Consumer Foodservice
Favourable socioeconomic situation fuels the development of consumer foodservice
Government policies threaten foodservice
New business models thrive
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources