Remote working, periodic lockdowns and less frequent outdoor walks have all contributed to the rising importance of take-home ice cream and the reduced demand for impulse ice cream. Take home varieties are flourishing in 2021 as customers can easily store these affordable products and present them as treats, especially among larger households.
The only category likely to post volume growth in both 2020 and 2021 is take-home dairy ice cream. Bulk and multipack varieties of ice cream have been robust to the impact of the pandemic.
The pandemic has affected retail channels disproportionately. Consumers have reduced their shopping frequency, and resorted to shopping in retail outlets in closer proximity to their homes.
Ice cream will quickly recover from its 2020 slump and post solid growth rates over the forecast period. It has been widely perceived as a healthy snack, especially in the case of water-based products.
To offset losses due to foodservice closures during the COVID-19 pandemic, ice cream foodservice outlets and manufacturers have been forced to find alternative ways to sell their products. Those manufacturers that are present in both foodservice and retail have focused their efforts on retail sales.
The health and wellness trend is continuously gaining momentum in Poland, as consumers become more aware of diets and the products that can benefit them. As snacking is becoming a new normal due to busy lifestyles, the snacks industry is seeing growing demand for healthier products.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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