The Polish ruling party (Law and Justice) issued a law in 2018 aimed at banning retail trade across the country on Sundays. There are some exceptions to the law (such as fuel stations, pharmacies or small kiosks), but large supermarkets and shopping centres are to be closed on Sundays.
Even though Poles prefer impulse ice cream, the take home variant has become increasingly popular. Take home multi-pack dairy ice cream is set to record the strongest development over the forecast period, mainly due to its low base and growing interest in high-quality dairy-based products such as ice cream and the diverse flavours offered by multi-packs.
There is no culture of consuming ice cream in Poland during the winter and it is rarely consumed during the colder periods of autumn and very early spring. Warm days in Poland are limited to a few months which heavily restrict ice cream sales opportunities.
As Polish customers are highly traditional when it comes to ice cream flavours, focusing primarily on varieties of cream, vanilla, chocolate and strawberry, manufacturers have few options regarding launches of new flavours. Instead, the main emphasis is placed on the expansion of existing lines, as with Lodowa Finezja and Grand by PPL Koral or the Grycan brand by Lodziarnie Firmowe.
Unilever Polska led ice cream in 2018. The company offers widely-known brands, such as Algida, Magnum and Carte d’Or.
After the rapid and spectacular expansion of private label over 2009-2015, it encountered a number of obstacles in 2018. Robust competition from quality branded ice cream at comparable prices and the increasing wealth of Polish customers gradually turned them away from private label ice cream.
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