Demand for ice cream in Portugal had been significantly impacted in 2020 by the pandemic and subsequent lockdown with sales through foodservice particularly affected due to the closure of horeca outlets. In some areas of the category, such as in the case of bulk dairy ice cream, demand was reduced by half.
Despite the home seclusion trend of 2020, ice cream did not particularly benefit as a significant share of demand through retail is linked to impulse purchases. Therefore, with consumers confined to their homes for longer periods of time combined with reduced disposable incomes, demand fell, although the smaller category of frozen desserts, which is dominated by private label, was more stable.
Unilever Fima Lda is set to further strengthen its dominance of ice cream and frozen desserts in 2021, offering some of the most recognisable high-profile brands in the category including Magnum, Cornetto, Carte D’Or, Viennetta and Calippo. The player enjoys wide distribution and supports its brands through advertising campaigns, in addition to a strong focus on quality and flavour innovation.
While foodservice is predicted to continue to outperform retail in terms of volume growth rates over the early part of the forecast period due to pent-up demand and a further relaxation of restrictions, the severity of declines during 2020 means the channel is unlikely to fully recover until 2024. Consumers are likely to return to purchasing artisanal and unpackaged ice cream from local producers which offer exciting and luxury gourmet flavours as they treat themselves in line with strengthening disposable incomes.
Despite already having a presence in ice cream in Portugal, the demand for no added sugar variants is set to continue increasing over the forecast period in line with health and wellness trends. This will be reinforced with new brand launches while encouraging Ferbar-Fernando to distribute the Halo Top brand in Portugal.
Price is likely to remain a determining factor in consumers’ ice cream purchasing decisions over the early part of the forecast period, as the consequences of the economic crisis relating to the pandemic will take time to recover. Major grocery retailers such as Pingo Doce and Continente, which often run attractive price promotions, will likely intensify these to move product.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream and Frozen Desserts industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!