Executive Summary

Aug 2018
PROSPECTS
Macroeconomic conditions set to favour indulgence consumption

Ice cream and frozen desserts recorded very positive value and volume growth in 2018 and this was thanks mainly to the favourable economic and social conditions in Portugal towards the end of the review period. As a result of the recent return to stability in the economy, consumers are increasingly prepared to consume more indulgence products as their personal situations improve.

Premiumisation remains an important feature of ice cream and frozen desserts

Premiumisation was present in the category in 2018 as manufacturers sought to take advantage of rising spending power, offering higher quality products that are more elaborate and more indulgent. In addition, increasingly affluent consumers were looking for products with interesting ingredients and more innovative flavours and flavour combinations.

Weather conditions favourable for the category

Portugal is one of the warmest countries in Europe and the country is widely acknowledged for its very favourable climatic conditions. Indeed, the prevailing weather in recent years has underlined the country’s reputation as a country of hot, dry summers, while winters are increasingly mild, especially in coastal areas.

COMPETITIVE LANDSCAPE
Unilever Jerónimo Martins maintains leadership due to its popular and visible brands

Unilever Jerónimo Martins remained the dominant player in ice-cream and frozen desserts in 2018 as none of its rivals were able to generate a value share higher than 10%. The company is behind very popular brands such as Magnum, Cornetto, Carte D’Or, Viennetta, Perna de Pau, Calippo and Solero and the wide penetration and high profile of these brands is the main reason for Unilever Jerónimo Martins’ success.

Single portion brands remain prominent among the leading names in ice cream

Brands that are focused mainly on single portion ice cream remained highly popular in 2018. With a vast portfolio of flavours, Magnum remains the leading brand in single portion dairy ice cream, slightly ahead of its Unilever Jerónimo Martins stablemate Cornetto.

Portugal-based companies continue to suffer from limited penetration

Within such a highly-segmented category as ice cream and frozen desserts, multinational companies have a natural advantage by being able to offer numerous different products, many of which are merely variants of a core brand with strong underlying appeal. In addition, the ability of major international players to achieve very high penetration leaves little room for domestic players to thrive.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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This industry report originates from Passport.

Packaged Food in Portugal - Industry Overview

EXECUTIVE SUMMARY

Upmarket shift in demand
Health and convenience drive growth
Private label remains strong but loses share
Modern grocery retailing sees share eroded
Positive outlook

FOODSERVICE

Sales to Foodservice
Ongoing volume growth expected
Blurring the boundries between retail and foodservice
Health a key influence on sales
Consumer Foodservice
Positive consumer foodservice environment
Health and convenience shaping demand
Diversification and premiumisation
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources