2018 was a hugely successful year for ice cream manufacturers. Besides the hot summer, the 2018 FIFA World Cup which was held in Russia stimulated impressive growth both in volume and value terms.
While impulse ice cream dominates value sales, take-home ice cream remained another important driver of growth in 2019. Consumption is gradually changing from traditional on-the-go impulse demand to more pre-planned behaviour and as a result take-home ice cream is steadily growing.
Frozen desserts remained a niche category in 2019 in both volume and value terms, with the category seeing only limited growth in actual terms. Low consumer awareness is the key reason for this with frozen desserts typically being placed separately from ordinary chilled desserts in retail stores, with Russians often unaware that they can find some desserts in the freezer department.
Inmarko OAO, which is owned by Unilever Group, maintained the lead in ice cream and frozen desserts, with it being the country’s largest ice cream manufacturer. The company offered a range of new novelties in 2018/2019 such as its single portion dairy ice cream sandwich with Italian chocolate biscuits under the popular Zolotoy Standart brand and its multi-pack dairy ice cream under the Magnat brand.
Froneri Ltd entered ice cream and frozen desserts at the end of the review period with it launching new products under the popular sweet biscuits brands Oreo and Alpen Gold. In 2018 it launched Oreo Ice Cream Sandwich, while in 2019 it launched Oreo Cookies & Cream Cake, which is an ice cream cake made with Oreo sweet biscuits.
In 2018 the biggest Kazakhstan ice cream producer, Shin-Line, entered Russia. The company offers a range of products, including its recently launched Bahroma brand which has been developed for international markets and has already been recognised for its carefully developed packaging and innovative product characteristics.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ice Cream and Frozen Desserts industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Ice Cream and Frozen Desserts in Russia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport.