The very favourable conditions for the development of ice cream and frozen desserts, not least a shift from foodservice to the off-trade channel, the desire for indulgence/pampering and stockpiling, during Coronavirus (COVID-19), supported strong retail volume and current value sales growth in 2020. However, as home seclusion gives way to a return to pre-pandemic lifestyles and consumption habits, ice cream and frozen desserts is expected to see a decline in retail volume and current value sales over 2021.
An important obstacle to the development of ice cream in 2021 is labelling, which is set to become mandatory on 1 June 2021. This includes the mandatory use of a 2D code in the Data Matrix format, which is to be applied directly to the packaging or label and contains detailed product data.
Inmarko is expected to remain the leading player in ice cream in Russia in 2021. The long-time leader of the category presented many brightly-coloured novelties at the end of 2020, with further launches anticipated in the direction of exotic flavours, bright packaging and unusual consumption experiences in the short to medium term.
Ice cream is projected to see only a marginally positive retail volume CAGR over the forecast period. The main growth drivers are expected to remain the rising interest in more sophisticated or exotic flavours, more ingredients and combinations, health and wellness versions, and a larger variety of formats.
Recent milk and dairy regulations have forced manufacturers to revise their portfolios. This has led to a higher quality of ice cream products due to the higher use and content of milk, instead of milk fats.
HW ice cream remains niche in Russia, primarily because ice cream is perceived as a pleasant indulgence or pampering product type. Besides, ice cream is already perceived as natural because it is made of milk and cream, which are very traditional Russian products.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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