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Country Report

Ice Cream and Frozen Desserts in

Ice Cream and Frozen Desserts in Saudi Arabia

40 pages, Jul 2017

US$990

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Executive Summary

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TRENDS

Schoolchildren in Saudi Arabia are seeing longer school holidays as Ramadan is occurring in early summer. Due to the harsh weather conditions, the government ordered the early closure of schools in late May, just before Ramadan begins. The schools then re-open after the Hajj holidays in late August or early September. During these holiday seasons, the consumption of products such as sugar confectionery, sweet biscuits and ice cream soar as children spend their time doing leisure activities.

COMPETITIVE LANDSCAPE

IFFCO Group leads with a 35% value share in 2017. The company was able to capture both high end and economy consumer segments with its London Dairy and Igloo brands respectively. It is highly active on social media with both Igloo and London Dairy having a presence on Facebook, Instagram and Twitter. Through these platforms, the company engages with consumers by sharing various recipe ideas, exciting campaigns and competitions as well as gaining consumer feedback. Finally, the highly efficient distribution strategy ensures the supply of its products across all retail channels, which further helped strengthen its position.

PROSPECTS

While Saudi Arabia is undergoing some economic turbulence, the government is highly active in shifting the economy away from oil. The ambitious Saudi Vision 2030 is aimed at improving the economy as well as consumer confidence. Improvement is therefore expected in the employment rate as well as consumer spending. Furthermore, the country will continue to remain one with the largest young population in the Middle East, which will fuel the growth in confectionery as well as ice cream and frozen desserts.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ice Cream and Frozen Desserts in Saudi Arabia?
What are the major brands in Saudi Arabia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Ice Cream and Frozen Desserts in Saudi Arabia - Company Profiles

Mars GCC in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Al Safi Danone Ltd in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Saudi Dairy & Foodstuff Co Ltd (SADAFCO) in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Al Safi Danone Ltd: Key Facts
Summary 2 Al Safi Danone Ltd: Competitive Position 2017
Summary 3 Mars GCC: Key Facts
Summary 4 Mars GCC: Competitive Position 2017
Summary 5 Saudi Dairy & Foodstuff Co (SADAFCO): Key Facts
Summary 6 Saudi Dairy & Foodstuff Co (SADAFCO): Operational Indicators
Summary 7 Saudi Dairy & Foodstuff Co (SADAFCO): Competitive Position 2017

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to feel the impact of economic slowdown

Health awareness continues to grow

Artisanal players maintain the lead

A healthy performance for modern grocery retailers

Packaged food set to see stable growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic slowdown results in reduced consumer spending

Trend
Outlook

Health awareness is gathering pace, albeit gradually

Trend
Outlook

Modern retailers intensify in-store promotional activities

Trend
Outlook

Long school holidays and religious tourists give a slight boost to growth

Trend
Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Ice Cream and Frozen Desserts in Saudi Arabia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Table of Contents

Ice Cream and Frozen Desserts in Saudi Arabia - Company Profiles

Mars GCC in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Al Safi Danone Ltd in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Saudi Dairy & Foodstuff Co Ltd (SADAFCO) in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to feel the impact of economic slowdown

Health awareness continues to grow

Artisanal players maintain the lead

A healthy performance for modern grocery retailers

Packaged food set to see stable growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic slowdown results in reduced consumer spending

Health awareness is gathering pace, albeit gradually

Modern retailers intensify in-store promotional activities

Long school holidays and religious tourists give a slight boost to growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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