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Learn moreAug 2019
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Weather conditions in Saudi Arabia, one of the hottest countries in the Middle East, favour sales of ice cream. People often try to cool themselves down by eating ice cream and the category is expected to see significant growth over the forecast period.
The end of the review period saw the health and wellness trend exert a growing influence on demand and product innovation in ice cream. The category has seen the introduction of organic and light products, and single portion water ice cream was, notably, the fastest-growing category across ice cream and frozen desserts in 2019.
Schoolchildren comprise a key consumer base in ice cream and are the main drivers of the category’s development. Demand amongst children significantly influences the introduction of new flavours and products, such as flavours like bubble gum, cotton candy and ice cream with M&M’s.
IFFCO Group retained the lead in ice cream and frozen desserts in 2019. The company increased its value share annually throughout the review period, as it benefited from a wide-ranging product offer across categories and high levels of consumer recognition of its Igloo and London Dairy brands.
Baskin-Robbins was amongst the fastest-growing companies at the end of the review period, as it benefited from an extensive and expanding store network. The company opened its 500th outlet in Saudi Arabia in November 2017.
The ongoing development of modern grocery retailing has enabled major imported brands such as Breyers and Ben & Jerry’s to establish a presence in the Saudi market with a range of novel flavours and product formats such as fat free ice cream. Already the two largest distribution channels in ice cream and frozen desserts, supermarkets and hypermarkets each gained share annually throughout the review period, benefiting from their capacity to offer a broad range of products and the convenience they provide consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ice Cream and Frozen Desserts industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.