Ice Cream and Frozen Desserts in Saudi Arabia

PROSPECTS

Weather conditions support strong demand for ice cream

Weather conditions in Saudi Arabia, one of the hottest countries in the Middle East, favour sales of ice cream. People often try to cool themselves down by eating ice cream and the category is expected to see significant growth over the forecast period.

Health and wellness trend shaping demand and innovation

The end of the review period saw the health and wellness trend exert a growing influence on demand and product innovation in ice cream. The category has seen the introduction of organic and light products, and single portion water ice cream was, notably, the fastest-growing category across ice cream and frozen desserts in 2019.

Demand amongst children influences ice cream innovation

Schoolchildren comprise a key consumer base in ice cream and are the main drivers of the category’s development. Demand amongst children significantly influences the introduction of new flavours and products, such as flavours like bubble gum, cotton candy and ice cream with M&M’s.

COMPETITIVE LANDSCAPE

IFFCO Group maintains share growth trend, supported by broad product offer

IFFCO Group retained the lead in ice cream and frozen desserts in 2019. The company increased its value share annually throughout the review period, as it benefited from a wide-ranging product offer across categories and high levels of consumer recognition of its Igloo and London Dairy brands.

Growing range of products available through modern outlets

Baskin-Robbins was amongst the fastest-growing companies at the end of the review period, as it benefited from an extensive and expanding store network. The company opened its 500th outlet in Saudi Arabia in November 2017.

Imported brands benefit from development of modern grocery retailing

The ongoing development of modern grocery retailing has enabled major imported brands such as Breyers and Ben & Jerry’s to establish a presence in the Saudi market with a range of novel flavours and product formats such as fat free ice cream. Already the two largest distribution channels in ice cream and frozen desserts, supermarkets and hypermarkets each gained share annually throughout the review period, benefiting from their capacity to offer a broad range of products and the convenience they provide consumers.

Files are delivered directly into your account within a few minutes of purchase.