Ice cream is expected to see a much improved performance in 2021, compared with 2020. As consumers return to pre-pandemic norms, including outdoor activities and on-the-go consumption, some of the lockdown and other Coronavirus (COVID-19)-related factors behind the declines in retail volume and current value sales are likely to ebb.
Most modern grocery retailers are expected to see retail value share growth in 2021, as in 2020. This is supported by the retail modernisation trend, which received a boost from COVID-19.
The dominant player in both ice cream and frozen desserts, Frikom, was not very active in terms of new product launches in 2020. This was largely due to the business and economic restraints of the pandemic.
Both impulse and take-home ice cream are predicted to perform well in the forecast period. Purchasing ice cream in the bulk or multi-pack formats from retail stores and consuming it at home is expected to remain popular.
Although the health and wellness trend is visible in ice cream and frozen desserts, it has a limited effect on sales, which remain highly motivated by indulgence. However, more new launches with health and wellness claims are anticipated as the healthy eating trend gains importance.
Following a strong rebound in 2021, ice cream desserts and frozen desserts are projected to post fast retail volume and current value growth over the forecast period. This is partly due to sales stagnation in 2020 and growth being derived from a low base.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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