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Ice Cream and Frozen Desserts in Serbia

June 2021
Select Country Report

Ice cream is expected to see a much improved performance in 2021, compared with 2020. As consumers return to pre-pandemic norms, including outdoor activities and on-the-go consumption, some of the lockdown and other Coronavirus (COVID-19)-related factors behind the declines in retail volume and current value sales are likely to ebb. In particular, impulse ice cream recorded strong sales declines in 2020, while take-home ice cream posted growth, with only a slightly slower retail volume increment

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Overview:

Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Ice Cream and Frozen Desserts industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ice Cream and Frozen Desserts in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ice Cream and Frozen Desserts in Serbia?
  • Which are the leading brands in Ice Cream and Frozen Desserts in Serbia?
  • How are products distributed in Ice Cream and Frozen Desserts in Serbia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ice Cream and Frozen Desserts?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Ice Cream and Frozen Desserts in Serbia - Category analysis

KEY DATA FINDINGS

Normalisation sees a rebound in impulse ice cream although take-home remains popular
Convenience and safety boost traffic in modern grocery retailers
New product development consolidates dominance of Frikom in 2021
Both impulse and take-home consumption set to drive growth in ice cream
The launch of healthier options is set to be most visible in the key value sales category
Manufacturers set to improve distribution and awareness of fast-growing but underdeveloped ice cream desserts and frozen desserts
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
Table 7 NBO Company Shares of Ice Cream: % Value 2017-2021
Table 8 LBN Brand Shares of Ice Cream: % Value 2018-2021
Table 9 NBO Company Shares of Frozen Desserts: % Value 2017-2021
Table 10 LBN Brand Shares of Frozen Desserts: % Value 2018-2021
Table 11 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
Table 12 Distribution of Ice Cream by Format: % Value 2016-2021
Table 13 Distribution of Frozen Desserts by Format: % Value 2016-2021
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
Table 15 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Snacks in Serbia - Industry Overview

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Table 18 Sales of Snacks by Category: Volume 2016-2021
Table 19 Sales of Snacks by Category: Value 2016-2021
Table 20 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 21 Sales of Snacks by Category: % Value Growth 2016-2021
Table 22 NBO Company Shares of Snacks: % Value 2017-2021
Table 23 LBN Brand Shares of Snacks: % Value 2018-2021
Table 24 Penetration of Private Label by Category: % Value 2016-2021
Table 25 Distribution of Snacks by Format: % Value 2016-2021
Table 26 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 27 Forecast Sales of Snacks by Category: Value 2021-2026
Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 29 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Ice Cream and Frozen Desserts

This is the aggregation of all sales of ice cream and frozen desserts

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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.

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