Executive Summary

Jul 2018
PROSPECTS
Strong growth of several categories

Several categories within overall ice cream and frozen desserts in Serbia recorded double-digit growth rates in 2018. Amongst them were the best performer, frozen yoghurt, as well as frozen desserts, ice cream desserts and multipack dairy ice cream.

Single-portion dairy ice cream dominates value sales, bulk dairy ice cream follows

Single-portion dairy ice cream held the highest value share in Serbian ice cream and frozen desserts in 2018, as it did throughout the review period. These products are sold in most retailing outlets, but also in separate ice cream fridges on the street, meaning that this excellent distribution as well as consumer habits are the main factors influencing the category’s high value share.

Other grocery retailers retains high value share in terms of distribution

Supermarkets was the leading channel for selling ice cream and frozen desserts products in Serbia in 2018, and other grocery retailers ranked second, a position that is exclusive to this particular category, with other grocery retailers having a very low to negligible value share in other categories. The reason why it is so well positioned in ice cream and frozen desserts is the fact that these products are widely sold via street fridges, which are abundant during the warm months of the year.

COMPETITIVE LANDSCAPE
Concentration continues

The leader of ice cream and frozen desserts in Serbia accounted for almost half of overall value sales in 2018, and its share even increased a little over the review period. When second-ranked Nestlé Adriatic Foods is added (which also increased its value share in 2018), it becomes clear that ice cream and frozen desserts is a highly concentrated category.

Private label continues to decline in 2018

Private label lines within ice cream and frozen desserts with notable shares – two by Delhaize Serbia and one by Univerexport – continued to lose value share in 2018. Consumers are obviously very attached to their favourite brands and the somewhat lower prices of private label products are simply not enough to make them switch from branded products.

No notable new product launches observed

There were no notable new launches observed within Serbian ice cream and frozen desserts during the second part of 2017 and in 2018. The two leading manufacturers were focussed on improving distribution of their existing brands and providing marketing support for them.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Serbia?
  • What are the major brands in Serbia?
  • Which dietary supplement grew the fastest in the past year?

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This industry report originates from Passport.

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

Convenience trend and health and wellness visibly influence packaged food in 2018
Healthy growth of packaged food recorded in 2018, in line with the review period
Most leading producers see their value share increase in 2018
Modern grocery retailers keep growing at the expense of traditional grocery retailers
Continued growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Foodservice continues to grow in 2018
No major changes in the competitive landscape
Similar growth expected for the forecast period
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources