In 2020, ice cream and frozen desserts saw growth, mainly due to a transfer of some sales from foodservice due to COVID-19 horeca closures. However, retail volume and current value sales are expected to fall in 2021, as the easing of social distancing measures will lead to outlet reopening and a shift back from retail to foodservice, with the latter set to see a dynamic sales rebound.
During 2021 ice cream has seen a number of interesting product innovations. Fruit flavours and water ice cream have been seeing more activity from distributors, such as fruit smoothie ice cream varieties.
Unilever Slovensko is expected to maintain its lead in ice cream and frozen desserts in value terms in 2021, extending its share thanks to its well-known Magnum and Algida brands, amongst others. However, some polarisation has been seen, as although many consumers favour leading brands, private label is also set to gain share in 2021, due to weaker purchasing power and low sentiment amongst many consumers during the COVID-19 pandemic.
Foodservice is expected to continue to regain importance over the course of 2022-2023, as the COVID-19 situation stabilises and consumers’ purchasing power returns closer to pre-pandemic levels. Nevertheless, in the retail channel ice cream and frozen desserts is set to return to growth in both volume and current value terms in 2022 and throughout the forecast period.
Nestlé Slovensko plans to have all the packaging for its products fully recyclable by 2025. The eco-friendly behaviour of the company and its declared responsibility towards sustainability will play a major role in its actions over the forecast period.
Potravinovy Semafor, a voluntary database stating product ingredients and an overall rating of healthiness, is planned to be introduced by the Slovak government over the forecast period. It will contain details such as product information, ingredients, and other details.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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