Having seen declines in retail volume and current value sales in 2020, ice cream and frozen desserts is predicted to rebound to register positive growth over 2021. However, this performance is expected to be due solely to ice cream, as frozen desserts is set to see a further dip in sales.
Impulse ice cream suffered in 2020 as lockdown and other restrictions, as well as less frequent shopping trips, reduced visits to retail stores and on-the-go purchases. Moreover, a strong driver of impulse ice cream sales in Slovenia is tourism, which was ravaged by the pandemic, thereby further stifling sales.
The only significant HW category in ice cream in Slovenia is reduced fat. As many consumers perceive ice cream to be an acceptable indulgence product and are unwilling to compromise on taste, the scope for development is limited.
As the country emerges out of COVID-19 and consumers return to pre-pandemic lifestyles, ice cream and frozen desserts are expected to see steady retail volume and value (2021 constant prices) growth through the forecast period. The easing of travel restrictions is likely bring an influx of tourists, particularly from nearby countries like Croatia, which usually account for a strong share of sales of impulse ice cream.
The steady positive growth in all areas of the category is expected to be supported by key players expanding their portfolios with increasingly exotic ingredients and flavour options. The category is set to continue to exhibit the mark of a staple indulgence for the average consumer, which can be expected to see the acceptance of such novelties.
As in other categories, ice cream and frozen desserts players are set to continue to follow global trends. Brands that become known for sustainability and fair trade options and/or create connections with consumers through storytelling in advertisements are predicted to gain a competitive edge in the forecast period.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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