Executive Summary

Jul 2018
PROSPECTS
Despite volatility, volume sales of ice cream stagnate

While the influence of the economic downturn was felt across most snacks, ice cream and frozen desserts maintained a relatively stable trend in terms of value, despite stagnating volume demand. The relative volatility was further hindered by unstable and progressively growing prices of crude milk on the global market early in 2018, which exhibited healthy growth rates across the categories including non-dairy products.

Innovation and product development to save future performance

Although there were new product launches from Ljubljanske Mlekarne in frozen yoghurt, sales remained negligible in 2018. These and other product developments are estimated however to show success in the short term, as there are innovative new flavours launched frequently that spark some interest amidst a typically classic taste preference of Slovenians who opt for chocolate, vanilla and strawberry.

Intensified competition expected to further influence prices

As ice cream and frozen desserts witnessed a flurry of increased competition, frequent in-store promotions including price discounts triggered price wars between the leading players and resulted in a declining average unit price in 2018.

COMPETITIVE LANDSCAPE
International players dominate

The Croatian-based company Ledo retained its leadership of ice cream and frozen desserts with stable double-digit value share in 2018. The company was able to maintain its leading position due to a well-established and long-lasting presence in Slovenia coupled with a well-established brand name and fairly developed distribution.

Product development and marketing efforts to set brands apart

In terms of innovation and marketing, no significant advance was noted in 2018 for packaging, although flavouring had been the most prominent domain with activity. As in the past, traditional media outlets remained the most prominent for advertisers where the category leader showcased the most television commercials.

Economy and standard brands appeal to consumers’ taste

Private label as well as other economy and standard brands exhibited the most conservative strategies by remaining within the scope of traditionally accepted flavours and focusing on competitive unit prices communicating quality. Premium products on the other hand appeal to a substantially narrower consumer base to execute highly visible marketing efforts towards brand building and serving a plethora of higher quality ingredients, flavours and claims.

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Ice Cream and Frozen Desserts in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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  • What are the major brands in Slovenia?
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Packaged food revives with accelerating growth across most categories
Evenly distributed growth rates across all categories of packaged food
No significant movement amongst packaged food producers whilst competition intensifies
Modern grocery retailers continue to enjoy undisputed domination of the retailing landscape
The forecast period is set to bring additional growth and recovery within most categories

FOODSERVICE

Sales to Foodservice
Foodservice sales heating up for the forecast period
Health and wellness extending to foodservice and limiting growth
Bulk of production still going to retail whilst niche segment springs up
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources