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Learn moreSep 2020
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The COVID-19 pandemic had a considerable impact on ice cream demand as consumers continues to be negatively affected by the economic fallout from the pandemic in 2020 as well as the recession that started as a result of negative economic growth in quarter four of 2019 and quarter one of 2020. Reduced demand is mainly due to consumers’ economic uncertainty as they shift their focus to buying essential goods rather than impulse buys, such as ice cream, as they are increasingly economising their purchases.
Bulk dairy ice cream continues to post strong growth in 2020, with sales being driven by the growing popularity of smaller and individual single portion variants at affordable prices targeting mid-income consumers, despite the current economic climate. At the same time, producers are also consistently investing in innovation in order to offer consumers greater value.
While the outlook for ice cream is positive overall, frozen desserts continue to suffer from competitive pressure from other product categories, such as cakes, confectionery and even types of ice cream. Overall, most consumers continue to perceive frozen desserts as being too expensive and it is still a very small, niche category in South Africa.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ice Cream and Frozen Desserts industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.