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Country Report

Ice Cream and Frozen Desserts in

Ice Cream and Frozen Desserts in South Africa

31 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Consumption of ice cream driven by “special” occasions

Ice cream and frozen desserts is traditionally one of the most seasonally-sensitive categories. However, in 2018 there was expansion in the occasions when these products were consumed.

Bulk ice cream benefits from smaller new variants

Bulk dairy ice cream was the best performer in 2018, driven by the rising popularity of smaller and individual single portion variants at affordable prices, targeting mid-income consumers, despite the current economic climate. At the same time, consistent investments are being made in terms of specific value.

Supermarkets remains main distribution channel

In the past, impulse ice cream used to be purchased from vendors and forecourt retailers. However, over the years these channels have lost share to independent small grocers, convenience stores and supermarkets, which increasingly began to stock impulse ice cream.

COMPETITIVE LANDSCAPE

Unilever leads ice cream and frozen desserts in 2018

Unilever continued to lead ice cream in 2018, despite losing marginal ground. This lead can be attributed to its diverse brands such as Paddle Pop, Ola and Magnum.

Blurred lines between chocolate confectionery and ice cream brands

Manufacturers are leveraging well-known chocolate confectionery brands to launch new types of ice cream. In 2016, Dairymaid Nestlé launched a range of impulse ice cream products based on well-known Mondelez brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ice Cream and Frozen Desserts in South Africa?
What are the major brands in South Africa?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Ice Cream and Frozen Desserts in South Africa - Category analysis

HEADLINES

PROSPECTS

Consumption of ice cream driven by “special” occasions

Bulk ice cream benefits from smaller new variants

Supermarkets remains main distribution channel

COMPETITIVE LANDSCAPE

Unilever leads ice cream and frozen desserts in 2018

Blurred lines between chocolate confectionery and ice cream brands

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 8 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 9 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 14 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 15 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 16 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 17 Distribution of Ice Cream by Format: % Value 2013-2018
Table 18 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018

Convenience and health trends continue to drive sales

Tiger Consumer Brands leads packaged food in 2018

Supermarkets remain leading channel, but losing ground to mixed retailers

Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice

Foodservice outlets meeting demand for convenience
Popular foodservice products
Tiger Consumer Brand leads foodservice sales in 2018

Consumer Foodservice

Sluggish economy and high unemployment limits consumer foodservice growth
Formal grocery retailers expanding foodservice offerings
Steady growth forecasted within consumer foodservice

Category Data

Table 23 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 24 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 25 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 27 Sales of Packaged Food by Category: Volume 2013-2018
Table 28 Sales of Packaged Food by Category: Value 2013-2018
Table 29 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 30 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 31 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 32 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 33 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 34 Penetration of Private Label by Category: % Value 2013-2018
Table 35 Distribution of Packaged Food by Format: % Value 2013-2018
Table 36 Distribution of Packaged Food by Format and Category: % Value 2018
Table 37 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 39 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Ice Cream and Frozen Desserts in South Africa

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Executive Summary

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PROSPECTS

Consumption of ice cream driven by “special” occasions

Bulk ice cream benefits from smaller new variants

Supermarkets remains main distribution channel

COMPETITIVE LANDSCAPE

Unilever leads ice cream and frozen desserts in 2018

Blurred lines between chocolate confectionery and ice cream brands

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Table of Contents

Ice Cream and Frozen Desserts in South Africa - Category analysis

HEADLINES

PROSPECTS

Consumption of ice cream driven by “special” occasions

Bulk ice cream benefits from smaller new variants

Supermarkets remains main distribution channel

COMPETITIVE LANDSCAPE

Unilever leads ice cream and frozen desserts in 2018

Blurred lines between chocolate confectionery and ice cream brands

CATEGORY DATA

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018

Convenience and health trends continue to drive sales

Tiger Consumer Brands leads packaged food in 2018

Supermarkets remain leading channel, but losing ground to mixed retailers

Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

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