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Country Report

Ice Cream and Frozen Desserts in

Ice Cream and Frozen Desserts in South Africa

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Economic uncertainty results in decreased demand for ice cream in 2020

The COVID-19 pandemic had a considerable impact on ice cream demand as consumers continues to be negatively affected by the economic fallout from the pandemic in 2020 as well as the recession that started as a result of negative economic growth in quarter four of 2019 and quarter one of 2020. Reduced demand is mainly due to consumers’ economic uncertainty as they shift their focus to buying essential goods rather than impulse buys, such as ice cream, as they are increasingly economising their purchases.

Smaller packaging encouraging consumption of bulk ice cream

Bulk dairy ice cream continues to post strong growth in 2020, with sales being driven by the growing popularity of smaller and individual single portion variants at affordable prices targeting mid-income consumers, despite the current economic climate. At the same time, producers are also consistently investing in innovation in order to offer consumers greater value.

Frozen desserts remains niche, while supermarkets launch private label bulk dairy ice cream ranges and impulse ice creams remain stagnant in 2020

While the outlook for ice cream is positive overall, frozen desserts continue to suffer from competitive pressure from other product categories, such as cakes, confectionery and even types of ice cream. Overall, most consumers continue to perceive frozen desserts as being too expensive and it is still a very small, niche category in South Africa.

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Ice Cream and Frozen Desserts Sample Report Ice Cream and Frozen Desserts Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ice Cream and Frozen Desserts in South Africa?
What are the major brands in South Africa?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Ice Cream and Frozen Desserts in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty results in decreased demand for ice cream in 2020

Smaller packaging encouraging consumption of bulk ice cream

Frozen desserts remains niche, while supermarkets launch private label bulk dairy ice cream ranges and impulse ice creams remain stagnant in 2020

RECOVERY AND OPPORTUNITIES

Ice cream sales likely to grow over the forecast period as consumers prioritise affordable products

Ice cream likely to remain an indulgence and very premium ice cream limited over the forecast period

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 6 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 9 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 10 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 15 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 16 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 17 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 18 Distribution of Ice Cream by Format: % Value 2015-2020
Table 19 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The lockdown periods see sales to foodservice plummet
Ban on alcohol sales through consumer foodservice only adds to the woes
Slow recovery for consumer foodservice

Consumer Foodservice

A slow recovery for consumer foodservice
Increasing competition from retail outlets
Food delivery services increasingly popular

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 24 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 25 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 26 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 28 Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Sales of Packaged Food by Category: Value 2015-2020
Table 30 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 32 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 33 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 34 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 35 Penetration of Private Label by Category: % Value 2015-2020
Table 36 Distribution of Packaged Food by Format: % Value 2015-2020
Table 37 Distribution of Packaged Food by Format and Category: % Value 2020
Table 38 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 39 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 40 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Ice Cream and Frozen Desserts in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Economic uncertainty results in decreased demand for ice cream in 2020

Smaller packaging encouraging consumption of bulk ice cream

Frozen desserts remains niche, while supermarkets launch private label bulk dairy ice cream ranges and impulse ice creams remain stagnant in 2020

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Overview

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Table of Contents

Ice Cream and Frozen Desserts in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty results in decreased demand for ice cream in 2020

Smaller packaging encouraging consumption of bulk ice cream

Frozen desserts remains niche, while supermarkets launch private label bulk dairy ice cream ranges and impulse ice creams remain stagnant in 2020

RECOVERY AND OPPORTUNITIES

Ice cream sales likely to grow over the forecast period as consumers prioritise affordable products

Ice cream likely to remain an indulgence and very premium ice cream limited over the forecast period

CATEGORY DATA

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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