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Ice Cream and Frozen Desserts in
South Africa

Country Report

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Executive Summary

Jul 2018
PROSPECTS
Consumption of ice cream driven by “special” occasions

Ice cream and frozen desserts is traditionally one of the most seasonally-sensitive categories. However, in 2018 there was expansion in the occasions when these products were consumed.

Bulk ice cream benefits from smaller new variants

Bulk dairy ice cream was the best performer in 2018, driven by the rising popularity of smaller and individual single portion variants at affordable prices, targeting mid-income consumers, despite the current economic climate. At the same time, consistent investments are being made in terms of specific value.

Supermarkets remains main distribution channel

In the past, impulse ice cream used to be purchased from vendors and forecourt retailers. However, over the years these channels have lost share to independent small grocers, convenience stores and supermarkets, which increasingly began to stock impulse ice cream.

COMPETITIVE LANDSCAPE
Unilever leads ice cream and frozen desserts in 2018

Unilever continued to lead ice cream in 2018, despite losing marginal ground. This lead can be attributed to its diverse brands such as Paddle Pop, Ola and Magnum.

Blurred lines between chocolate confectionery and ice cream brands

Manufacturers are leveraging well-known chocolate confectionery brands to launch new types of ice cream. In 2016, Dairymaid Nestlé launched a range of impulse ice cream products based on well-known Mondelez brands.

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Ice Cream and Frozen Desserts in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in South Africa?
  • What are the major brands in South Africa?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018
Convenience and health trends continue to drive sales
Tiger Consumer Brands leads packaged food in 2018
Supermarkets remain leading channel, but losing ground to mixed retailers
Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice
Foodservice outlets meeting demand for convenience
Popular foodservice products
Tiger Consumer Brand leads foodservice sales in 2018
Consumer Foodservice
Sluggish economy and high unemployment limits consumer foodservice growth
Formal grocery retailers expanding foodservice offerings
Steady growth forecasted within consumer foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources