In 2021, ice cream and frozen desserts are predicted to record the start of a recovery, moving from value sales of under 1% in 2020, to 5% in 2021. While areas that performed well in 2020, such as take-home water ice cream and take-home dairy ice cream, will continue to post positive results, overall value growth is set to benefit from returning sales of impulse ice cream – boosting the overall results for the year.
Indulgence has always been one of the key drivers for ice cream, and frozen desserts and consumers are increasingly seeking a moment of indulgence during 2021, with ongoing COVID-19 restrictions at the beginning of the year reducing their ability to socialise and visit foodservice establishments. Therefore, in 2021, treats are being used by families as a way to distract them from the boredom associated with long periods spent at home and indulge during a stressful time.
In 2020 Ferrero Ibérica launched its first ice cream range under the brand 'Kinder'. It is hoping to offset the seasonality of chocolate sales by expanding the consumption occasions for its Kinder brand by penetrating ice cream.
Organic ice cream is set to grow the fastest across the forecast period, as the pandemic has boosted consumers' awareness of more ethical eating, driving the offer and the demand for organic ice cream. More manufacturers are expected to launch organic ice cream, and its offerings will also increase strongly within private label.
The health trend was already a theme in ice cream and frozen desserts prior to the outbreak of COVID-19, with manufacturers investing in reducing the sugar content of their ice cream and thereby attracting consumers with the promise of fewer calories, with products that are high in protein or are free from lactose. The trend is set to intensify across the forecast period as health and wellness becomes more important to many Spanish consumers, given the devasting impact of the COVID-19 epidemic on the population.
Although supermarkets is set to retain its lead in ice cream and frozen desserts in 2021, it is losing share to other channels, primarily discounters. Although consumers will increasingly be seeking healthier, more natural products, they are clearly determined to save money wherever possible, and this behaviour is likely to remain strong across the early forecast period.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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