Ice cream was one of the categories that benefited most from Coronavirus (COVID-19) in 2020. With Swedish consumers unable to travel due to pandemic-related restrictions, they spent the summer months and opted for indulgence at home.
Take-home (multi-pack and bulk) ice cream outperformed impulse ice cream in retail volume and current value growth terms in 2020, as consumers led more home centred lifestyles in the wake of COVID-19 restrictions. In addition to spending more time at home, multi-pack and bulk options are perceived as more economical, which grew in importance as a factor due to economic uncertainty during the pandemic.
While ice cream is widely regarded as an acceptable indulgence, health-positioned ice cream is expected to continue to grow in popularity in 2021. Not only is the health and wellness trend stronger than ever, health-positioned ice creams generate a great deal of novelty value and often come in trendy/Instagram-worthy packaging.
As consumers return to work and social norms and resume travelling abroad, retail volume sales of ice cream are projected to see a decline in 2021, following a record-breaking 2020. A stable growth performance is anticipated in 2022, before slow increments characterise the remainder of the forecast period.
While many niche, often health-positioned, brands have gained traction, ice cream is set to remain a fairly consolidated category, with Unilever, Sia Glass and Triumf Glass leading the way. All three companies are highly recognisable, and they offer the most traditional variants.
Lohilo Foods is well placed to challenge the top three players in the short to medium term. The company is expected to continue to gain retail value share, driven by its health-positioned brand Lohilo and traditional ice cream brands Alvestaglass and Häagen-Dazs.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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