In recent years the vegan trend in Sweden grew stronger and gained ground every year. This trend goes hand in hand with strong health and environmental awareness among Swedish consumers, and it began to reach ice cream too.
Another effect of health and environmental awareness in Sweden is that customers request products with few ingredients. They want products that are clean and contain few or no additives, that feel genuine and home-made, and this became very clear looking at how the bulk dairy ice cream supply changed during the review period.
In the past year, several ice cream products were launched, marketed as a protein-rich and relatively healthy snack, rather than as a dessert. One example of this is Alvestaglass AB which launched Lohilo brand in frozen snack bars, as well as regular bulk dairy ice cream – but made with sweeteners instead of sugar.
Small local dairies grew steadily during the review period and are expected to continue to increase during the forecast period. There is high demand for super premium ice cream without additives.
Although there are many challengers in bulk dairy ice cream, Sia Glass AB and Unilever Sverige AB remained the leaders and by far the largest producers at the end of the review period. They hold key positions with timeless and popular bulk dairy ice cream brands and compete fiercely, alongside smaller players like Alvestaglass AB.
There was a lot of space for new brands and launches during the review period, but there is reason to believe that the market is beginning to get saturated and that it will be harder for new players and brands to enter in the future, as such a wide variety of products is already available. The kind of brands that will be big in the future are those with products that have a unique selling point.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Sweden with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.