Executive Summary

Jul 2018
PROSPECTS
Health and environment concerns drive vegan trend

In recent years the vegan trend in Sweden grew stronger and gained ground every year. This trend goes hand in hand with strong health and environmental awareness among Swedish consumers, and it began to reach ice cream too.

Consumers still demand clean products with fewer additives

Another effect of health and environmental awareness in Sweden is that customers request products with few ingredients. They want products that are clean and contain few or no additives, that feel genuine and home-made, and this became very clear looking at how the bulk dairy ice cream supply changed during the review period.

Protein ice cream gains popularity

In the past year, several ice cream products were launched, marketed as a protein-rich and relatively healthy snack, rather than as a dessert. One example of this is Alvestaglass AB which launched Lohilo brand in frozen snack bars, as well as regular bulk dairy ice cream – but made with sweeteners instead of sugar.

COMPETITIVE LANDSCAPE
Local dairies benefit from demand for locally produced products

Small local dairies grew steadily during the review period and are expected to continue to increase during the forecast period. There is high demand for super premium ice cream without additives.

Sia Glass and Unilever Sverige are clear leaders in competitive category

Although there are many challengers in bulk dairy ice cream, Sia Glass AB and Unilever Sverige AB remained the leaders and by far the largest producers at the end of the review period. They hold key positions with timeless and popular bulk dairy ice cream brands and compete fiercely, alongside smaller players like Alvestaglass AB.

High number of new entries in review period causes stagnation

There was a lot of space for new brands and launches during the review period, but there is reason to believe that the market is beginning to get saturated and that it will be harder for new players and brands to enter in the future, as such a wide variety of products is already available. The kind of brands that will be big in the future are those with products that have a unique selling point.

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Ice Cream and Frozen Desserts in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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This industry report originates from Passport.

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Expect the unexpected
Drought and wildfires to help private label?
Harsher competition than normal
Online retail and fears of a property crisis
Forecast period impacted by veganism, migration and dedication to personal health

FOODSERVICE

Sales to Foodservice
Vegan to foodservice
Alternative proteins and “superfoods”
Origin matters
Consumer Foodservice
Online retail
More of the same
Experimental disruption

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources