Executive Summary

Jul 2018
PROSPECTS
Healthy ice cream: just a fad?

With the incidence of obesity, diabetes and heart disease on the rise in Switzerland, more consumers are expected to continue seeking out healthier options for their favourite indulgences over the forecast period. The development of reduced-fat and reduced-sugar formats and the increased interest in smaller portions will remain a dominant innovation theme across the ice cream industry in Switzerland.

Innovation will be essential

The expansion and diversification of the snack-orientated offer, providing consumers with a range of new flavours and convenient options, and the health and wellness direction are expected to continue exposing ice cream and frozen desserts to considerable challenges over the forecast period. Amidst these challenges, innovation will likely remain key to sustaining value and volume growth.

Positive performance expected over the forecast period

Ice cream and frozen desserts is expected to post growth, albeit modest, over the forecast period. High added-value premium lines will continue to support retail value growth.

COMPETITIVE LANDSCAPE
Unilever Schweiz leads

Ice cream and frozen desserts is a rather concentrated category in Switzerland, with the three main players being Unilever Schweiz, Migros Genossenschaftsbund and Nestlé Suisse. In 2018, Unilever Schweiz was the category leader with a strong presence in most categories, particularly in impulse ice cream.

Swissness and limited editions will remain success factors

The Swissness theme is expected to remain an integral part of the strategies that will be deployed by manufacturers of ice cream and frozen desserts. Products with the Swissness seal will continue to be marketed as being of higher quality, as consumers value production in Switzerland, Swiss chocolate and Swiss milk and are willing to pay high prices for ice cream and frozen desserts produced with those values.

No sugar tax but a sugar-cutting agreement?

The debate around the sugar tax in Europe is not likely to exclude Swiss packaged food and notably the players active in sugary snacks, such as manufacturers of ice cream and frozen desserts. This levy usually leads to higher unit prices, as manufacturers directly pass this on to consumers.

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Ice Cream and Frozen Desserts in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth
The health and wellness trend continues to shape demand for packaged food
Private label strengthens its position in packaged food
Supermarkets leads distribution channels while discounters gains share
Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice
Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns
Consumer Foodservice
Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources