With the incidence of obesity, diabetes and heart disease on the rise in Switzerland, more consumers are expected to continue seeking out healthier options for their favourite indulgences over the forecast period. The development of reduced-fat and reduced-sugar formats and the increased interest in smaller portions will remain a dominant innovation theme across the ice cream industry in Switzerland.
The expansion and diversification of the snack-orientated offer, providing consumers with a range of new flavours and convenient options, and the health and wellness direction are expected to continue exposing ice cream and frozen desserts to considerable challenges over the forecast period. Amidst these challenges, innovation will likely remain key to sustaining value and volume growth.
Ice cream and frozen desserts is expected to post growth, albeit modest, over the forecast period. High added-value premium lines will continue to support retail value growth.
Ice cream and frozen desserts is a rather concentrated category in Switzerland, with the three main players being Unilever Schweiz, Migros Genossenschaftsbund and Nestlé Suisse. In 2018, Unilever Schweiz was the category leader with a strong presence in most categories, particularly in impulse ice cream.
The Swissness theme is expected to remain an integral part of the strategies that will be deployed by manufacturers of ice cream and frozen desserts. Products with the Swissness seal will continue to be marketed as being of higher quality, as consumers value production in Switzerland, Swiss chocolate and Swiss milk and are willing to pay high prices for ice cream and frozen desserts produced with those values.
The debate around the sugar tax in Europe is not likely to exclude Swiss packaged food and notably the players active in sugary snacks, such as manufacturers of ice cream and frozen desserts. This levy usually leads to higher unit prices, as manufacturers directly pass this on to consumers.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Switzerland with research from Euromonitor's team of in-country analysts.
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