One of the smallest value snack categories in Taiwan, ice cream and frozen desserts was the strongest performing in retail volume terms during the pandemic in 2020 due to home seclusion and the greater demand for comfort and indulgence, particularly as they were unable to travel due to restrictions. This trend particularly benefited take-home dairy ice cream and multi-pack formats for family consumption.
Chained convenience stores such as 7-Eleven are increasingly becoming a favoured channel for players to choose when launching new or seasonal products or brands. Compared to supermarkets and hypermarkets which tend to mostly distribute local or economy brands, a higher proportion of international or premium options are finding a home through convenience stores, as consumers interested in innovative new flavours or formats are more likely visit these outlets to try the latest trends.
Black sugar bubble drink is a popular traditional drink in Taiwan but had never expanded into ice cream until 2019. Xiao Mei enjoyed instant success with its black sugar bubble ice bar, with consumers enjoying the black sugar sweetness and chewy texture.
Given that ice cream offers further potential for growth in Taiwan over the forecast period, it is likely to continue to capitalise on various trends witnessed in snacks including demand for high protein. Many local brands are launching high protein ice cream and quickly gaining greater awareness via social media platforms, attracting a younger audience.
The niche of single portion water ice cream is predicted to record the highest retail volume growth over the forecast period in line with growing demand for healthier desserts. In addition to a greater focus on lower sugar and calorie content, the higher percentage of natural fruit juice offered by these products is gaining in popularity amongst local consumers.
Modern grocery retailers is predicted to remain the dominant distribution channel for ice cream in Taiwan, with most consumers frequenting convenience stores, supermarkets or hypermarkets. This is mainly because the delivery of frozen goods tends to be relatively expensive compared to in-store shopping, while in many cases, ice cream needs independent frozen delivery, rather than placed with other fresh groceries.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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