Executive Summary

Aug 2019
PROSPECTS
Local flavours and social-media friendly features driving new product development

Ice cream and frozen desserts saw a number of new product launches at the end of the review period with players focusing on new flavours, textures and shapes. In an environment that is being increasingly influenced by social media players are looking for ways to make their products stand out and to help boost their sales.

As obesity rises, producers step up to the plate with healthier options

Another feature of ice cream and frozen desserts in 2018/2019 was the introduction of more products targeting health-conscious consumers. Products with a reduced sugar and fat content were among the most common healthier options in ice cream, with a number of brands offering these options, such as Magnolia’s No Sugar Added line.

7-Eleven chain sees rapid expansion with ice cream sales shifting to convenience stores

Thailand saw a rapid expansion in the number of convenience stores over the review period with these appearing nationwide, especially 7-Eleven stores, with the chain opening over 3,000 new outlets between 2013 and 2018. This resulted in convenience stores becoming one of the most important channels for the distribution of ice cream.

COMPETITIVE LANDSCAPE
Unilever turns to unicorns for inspiration as leading players embrace social media

The top three companies in ice cream and frozen desserts – Unilever, Nestlé and F&N Dairies (Thailand) Ltd – were extremely active in their brand activities and new product developments in 2018/2019. Their brands include popular choices such as Nestlé, Cornetto and Magnolia and these are often promoted through various media.

Häagen-Dazs targets younger consumers via local flavours

Häagen-Dazs successfully targeted a younger group of consumers in Thailand at the end of the review period, with it seeing double-digit growth in current value terms in 2019. The brand introduced a smaller version of its single portion dairy ice cream, while it increased its distribution through convenience stores.

Smaller players find favour with local flavours and interesting options

Local ice cream shops are gaining wider acceptance in Thailand with their creative and high-quality products. With consumers increasingly seeking out new sensations, local brands are catering to demand for local flavours, healthier versions, non-dairy and exotic ingredients.

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Ice Cream and Frozen Desserts in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Thailand?
  • What are the major brands in Thailand?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Ice Cream and Frozen Desserts in Thailand - Category analysis

HEADLINES

PROSPECTS

Local flavours and social-media friendly features driving new product development
As obesity rises, producers step up to the plate with healthier options
7-Eleven chain sees rapid expansion with ice cream sales shifting to convenience stores

COMPETITIVE LANDSCAPE

Unilever turns to unicorns for inspiration as leading players embrace social media
Häagen-Dazs targets younger consumers via local flavours
Smaller players find favour with local flavours and interesting options

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 9 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 10 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 15 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 16 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 17 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 18 Distribution of Ice Cream by Format: % Value 2014-2019
Table 19 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Packaged food records growth in 2019, but government policies put pressure on certain players
Healthy living and social media both impact packaged food sales in Thailand
Small and niche brands benefit from adapting quickly to consumer tastes
The expansion into the online marketplace will drive growth for packaged food
The forecast for packaged food remains positive, and competition will continue to be fierce

FOODSERVICE

Sales to Foodservice
Foodservice operators favour local manufacturers who offer more affordable products
Growth in packaged food volume sales to foodservice operators set to continue
The rise of food franchises and casual-dining results in positive value sales of packaged food to foodservice
Consumer Foodservice
Third-party online food delivery services are becoming increasingly popular
Social media influencers have an impact on the foodservice choices consumers make
Consumers are increasingly visiting buffet restaurants, to experience a variety of cuisines
Category Data
Table 24 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 25 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 26 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 28 Sales of Packaged Food by Category: Volume 2014-2019
Table 29 Sales of Packaged Food by Category: Value 2014-2019
Table 30 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 31 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 32 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 33 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 34 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 35 Penetration of Private Label by Category: % Value 2014-2019
Table 36 Distribution of Packaged Food by Format: % Value 2014-2019
Table 37 Distribution of Packaged Food by Format and Category: % Value 2019
Table 38 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 39 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 40 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources