Ice cream consumption dropped in 2020 due to bad weather in June and July and weaker sales of impulse single portion ice cream during lockdown. However, consumption of ice cream is anticipated to return to pre-COVID-19 levels in 2021.
Bulk ice cream benefitted from quarantine as people enduring home seclusion ate more ice cream at home when watching TV. In 2021, further lockdowns in the first quarter of the year enabled bulk ice cream to enjoy its rise in popularity.
Foodservice ice cream outlets are expected to continue to experience contractions in their sales in 2021. One way for many players to offset declining sales during quarantine was to move to e-commerce and to offer premium ice cream foodservice quality delivered to consumers’ homes.
Consumption of ice cream is far from saturation with industry players anticipating strong growth over the forecast period. However, consumption is expected to remain seasonal with the weather during the spring and summer seasons remaining vitally important in determining the level of growth the category can achieve each year.
The health and wellness trend is likely to become even more pronounced over the forecast period in the wake of the pandemic with COVID-19 making people more aware of the importance of good health. Water ice cream, protein ice cream and reduced sugar variants are likely to experience increased penetration with consumer demand likely to develop further.
The weakening purchasing power of local people given the unstable economic situation in the Czech Republic will enable private label to gain a stronger position in ice cream and frozen desserts in 2021 and for the forecast period. As Czech consumers perceive private label products to be of good quality, retailers will focus on innovation in terms of HW and premium quality, which will help private label to become even stronger at least in 2022 and 2023.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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