Both ice cream and frozen desserts performed well in 2018, in volume and value terms. Consumption of frozen desserts continued to grow during the year supported by the developing convenience trend and also with the deeper penetration of premium private label products.
Within ice cream, the wellness trend continued to develop with rising consumption of ice cream with higher fruit and cottage cheese content, water ice cream and variants combining cream (real cream content) with fruit during 2018. In both ice cream and frozen desserts, premium private label products proceeded to gain stronger attention from both producers and local consumers.
Both bulk water ice cream and single portion water ice cream experienced significant increases in consumption during 2018 due to the rising wellness trend, as water ice cream is perceived to be healthier and more refreshing. In addition, a higher number of water ice cream variants are on offer.
Two strong international companies and large mutual competitors Unilever CR and Bidfood Czech Republic continued to control ice cream and frozen desserts in 2018. Both companies have had their brands well established locally and enjoy strong distribution networks.
General Mills Eastern Europe, Tipafrost and Alimpex Food also operated successfully in ice cream during 2018. General Mills Eastern Europe enjoys rising popularity due to the premium brand of ice cream, Häagen-Dazs, in both impulse and take-home variants, mainly among households with higher incomes and singles.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.