Executive Summary

Jul 2018
PROSPECTS
Strong current value growth in 2018

Both ice cream and frozen desserts performed well in 2018, in volume and value terms. Consumption of frozen desserts continued to grow during the year supported by the developing convenience trend and also with the deeper penetration of premium private label products.

Increasing preference for premium variants and novel flavour combinations

Within ice cream, the wellness trend continued to develop with rising consumption of ice cream with higher fruit and cottage cheese content, water ice cream and variants combining cream (real cream content) with fruit during 2018. In both ice cream and frozen desserts, premium private label products proceeded to gain stronger attention from both producers and local consumers.

Water ice cream records best performance in 2018

Both bulk water ice cream and single portion water ice cream experienced significant increases in consumption during 2018 due to the rising wellness trend, as water ice cream is perceived to be healthier and more refreshing. In addition, a higher number of water ice cream variants are on offer.

COMPETITIVE LANDSCAPE
Strong international companies continue to compete

Two strong international companies and large mutual competitors Unilever CR and Bidfood Czech Republic continued to control ice cream and frozen desserts in 2018. Both companies have had their brands well established locally and enjoy strong distribution networks.

Other players perform well

General Mills Eastern Europe, Tipafrost and Alimpex Food also operated successfully in ice cream during 2018. General Mills Eastern Europe enjoys rising popularity due to the premium brand of ice cream, Häagen-Dazs, in both impulse and take-home variants, mainly among households with higher incomes and singles.

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Ice Cream and Frozen Desserts in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Czech Republic?
  • What are the major brands in Czech Republic?
  • Which dietary supplement grew the fastest in the past year?

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  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Packaged Food in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Economic growth and rising health awareness support positive market performance
Czechs increasingly favour products that are high in protein and low in sugar
Competitive environment remains fragmented but reasonably stable in 2018
Supermarkets, discounters and internet retailing make distribution gains
Demand for higher quality and premium products set to continue rising

FOODSERVICE

Sales to Foodservice
Moderate growth in packaged food volume sales to foodservice operators continues
Unpackaged ice cream, butter, prepared salads, dips and full fat fresh milk see foodservice sales grow fastest
Multinational companies lead but local suppliers continue to gain popularity
Consumer Foodservice
Favourable economic climate and growth in inbound tourism boost development of consumer foodservice
Foodservice outlet numbers grow in 2018 as impact of smoking ban is not as negative as initially feared
Competitive environment remains stable over 2017-2018

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources