Executive Summary

Aug 2019
PROSPECTS
Unilever drives growth by expanding its distribution but school bans threaten growth

Sales of frozen desserts remained negligible in 2019, but ice cream continued to go from strength to strength with it recording dynamic growth in retail volume and current value terms. A key driver of this was Unilever RFM Ice Cream Inc, which dominates sales of ice cream in the Philippines.

Magnolia one of a host of companies to switch to carabao milk

With consumers showing a growing focus on what they and their families eat there was a trend towards the use of carabao (water buffalo) milk at the end of the review period with a number of new product launches. Carabao milk is said to be lower in cholesterol compared to cow’s milk as well as having a higher calcium content, while it also helps to create a creamier taste.

Papa Diddi’s and Baskin Robbins introduce ice cream on subscription

One new innovation to be seen at the end of the review period was the launch of subscription service ice cream. Papa Diddi’s Handcrafted Ice Cream launched the first pint subscription service in 2018.

COMPETITIVE LANDSCAPE
Unilever increases production, expands distribution and continues innovation

Unilever RFM increased its dominance in ice cream and frozen desserts in 2019 with its value share rising by two percentage points. The company invested PHP1.

Interesting new flavours such as matcha, dark chocolate and coffee add interest

Flavour innovation remains a key strategy used by companies to generate consumer interest in their brands. Interesting flavour innovations in 2018/2019 included Drumstick Black ice cream which created a buzz on social media with consumers curious as to what the flavour actually is.

Mondelez introduces Oreo and Toblerone brands into ice cream

Following on from its success in sweet biscuits, the Oreo brand made an entrance into ice cream in the Philippines at the end of 2018 with the launch of three different formats. Oreo Ice Cream Stick is a vanilla ice cream with crushed Oreo cookies, coated in a chocolate shell; Oreo Ice Cream Cone is a chocolate-wafer cone filled with vanilla ice cream and Oreo cookie pieces; finally, Oreo Ice Cream Sandwich is a vanilla ice cream with Oreo cookie pieces sandwiched between two giant Oreo cookies.

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Ice Cream and Frozen Desserts in the Philippines

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Philippines?
  • What are the major brands in Philippines?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Ice Cream and Frozen Desserts in the Philippines - Category analysis

HEADLINES

PROSPECTS

Unilever drives growth by expanding its distribution but school bans threaten growth
Magnolia one of a host of companies to switch to carabao milk
Papa Diddi’s and Baskin Robbins introduce ice cream on subscription

COMPETITIVE LANDSCAPE

Unilever increases production, expands distribution and continues innovation
Interesting new flavours such as matcha, dark chocolate and coffee add interest
Mondelez introduces Oreo and Toblerone brands into ice cream

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 9 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 10 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 15 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 16 Distribution of Ice Cream by Format: % Value 2014-2019
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Increased spending power supports faster value growth of packaged food in 2019
Along with other packaged food developments, a plethora of new products are introduced to meet demand for convenient, healthy, interesting and indulgent food
While Universal Robina maintains its overall lead, the competitive landscape sees significant expansion and other new developments in 2018-2019
Distribution developments include new players, acquisitions and some drop-outs, while modern grocery retailers continue to dominate sales
Ongoing demand for healthier, convenient and indulgent food will ensure continued growth for packaged food in the Philippines

FOODSERVICE

Sales to Foodservice
Beyond Meat’s plant-based meat substitutes, currently sold by bulk/wholesale only, are gaining traction in restaurants seeking to capitalise on demand for healthy and environmentally friendly products
Arla Pro, a dairy foodservice concept created for professionals, is launched at a major event featuring renowned chefs from throughout Southeast Asia demonstrating the use and versatility of Arla products
Sysu International hosts Taste Setters workshop to generate interest among foodservice players and food manufacturers in spicy up their menus and products with Tabasco dry mixes
Consumer Foodservice
Despite inflationary environment and related uncertainties, consumers with higher disposable incomes still choose to dine out, as some but not all foodservice operators choose not to raise their prices
Convenience stores limited-services restaurants are performing well, drive by ongoing rollouts of new concept stores, widening selection of ready meals, snacks and other food and increased dining space
Use of food delivery mobile apps continues to drive rapid growth of home delivery
Category Data
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2014-2019
Table 26 Sales of Packaged Food by Category: Value 2014-2019
Table 27 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 28 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 29 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 30 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 31 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 32 Penetration of Private Label by Category: % Value 2014-2019
Table 33 Distribution of Packaged Food by Format: % Value 2014-2019
Table 34 Distribution of Packaged Food by Format and Category: % Value 2019
Table 35 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 36 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources