Sales of frozen desserts remained negligible in 2019, but ice cream continued to go from strength to strength with it recording dynamic growth in retail volume and current value terms. A key driver of this was Unilever RFM Ice Cream Inc, which dominates sales of ice cream in the Philippines.
With consumers showing a growing focus on what they and their families eat there was a trend towards the use of carabao (water buffalo) milk at the end of the review period with a number of new product launches. Carabao milk is said to be lower in cholesterol compared to cow’s milk as well as having a higher calcium content, while it also helps to create a creamier taste.
One new innovation to be seen at the end of the review period was the launch of subscription service ice cream. Papa Diddi’s Handcrafted Ice Cream launched the first pint subscription service in 2018.
Unilever RFM increased its dominance in ice cream and frozen desserts in 2019 with its value share rising by two percentage points. The company invested PHP1.
Flavour innovation remains a key strategy used by companies to generate consumer interest in their brands. Interesting flavour innovations in 2018/2019 included Drumstick Black ice cream which created a buzz on social media with consumers curious as to what the flavour actually is.
Following on from its success in sweet biscuits, the Oreo brand made an entrance into ice cream in the Philippines at the end of 2018 with the launch of three different formats. Oreo Ice Cream Stick is a vanilla ice cream with crushed Oreo cookies, coated in a chocolate shell; Oreo Ice Cream Cone is a chocolate-wafer cone filled with vanilla ice cream and Oreo cookie pieces; finally, Oreo Ice Cream Sandwich is a vanilla ice cream with Oreo cookie pieces sandwiched between two giant Oreo cookies.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Philippines with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.