With the growing interest in cooking at home in 2020, some of these consumer habits are persisting in 2021. In addition, although the lockdown measures were relaxed to a great extent in 2021 some consumers are still interested in cooking some meals and desserts at home.
As the concept of permissible indulgence becomes embedded in the consumer mind, the possibilities of innovation across the ice cream category becomes infinite. A quick view of the modern grocery retailers’ shelves conveys the size of innovation across this category to cater to health-oriented consumers serving an array of needs.
Leading in the ice cream and frozen desserts category, the IFFCO Group has established a large and effective distribution network involving retailers across the country and has entrenched a long-term presence in ice cream. The company also provides a large array of ice cream products that fit local consumers' preferences and can respond quickly and flexibly to changing consumer tastes.
Since the start of the lockdown in 2020, e-commerce has been picking up momentum and many brands cooperated with online retailers to ensure that they gain more visibility. Market leading brands like Häagen-Dazs explored setting up a permanent e-commerce presence by offering its products directly to consumers with the help of aggregators like Talabat.
Private label is gaining value share in ice cream and frozen desserts in 2021, due to its lower prices, improving distribution and growing innovation in product offerings. Carrefour, the leading retailer in the United Arab Emirates, has successfully launched an array of ice cream tubs in individual and bulk sizes at competitive prices.
At the end of the review period, the health and wellness trend continued to have an increasing impact on demand for ice cream and frozen desserts. The pandemic's health concerns are likely to amplify this trend over the forecast period.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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