Executive Summary

Jul 2018
PROSPECTS
Hot climate and new flavours drive growth

With temperatures reaching as high as 50°C in the summer, the United Arab Emirates residents undertake several measures to cope with the heat. One apparent action is to indulge in cold food such as ice cream and frozen desserts.

Frozen yoghurt enjoys healthy growth

Frozen yoghurt continued to enjoy one of the most dynamic developments within the category due in part to the growing integration of the healthy eating trend in many local consumers’ lifestyles. For most, frozen yoghurt is perceived to be a healthier alternative to ice cream in terms of frozen desserts.

Different distribution channels per ice cream type

Impulse ice cream purchases are typically made at ice cream parlours such as Baskin-Robbins and Häagen-Dazs. When impulse ice cream is purchased through traditional retail channels, it is mainly through independent small grocers and convenience stores.

COMPETITIVE LANDSCAPE
IFFCO Group leads ice cream and frozen desserts

IFFCO Group continued to lead ice cream and frozen desserts in the United Arab Emirates in 2018. The group’s leadership of the category reflects its long and historical ties with the country as it is a local company.

Mars and Unilever rank second and third respectively

Mars ranked second place in ice cream and frozen desserts with its Galaxy and Snickers brands, which offer competitively-priced ice cream bars, which have proved very popular with local consumers since their introduction. Unilever, ranked third just behind Mars, due to its Magnum ice cream bar and the popularity of its Ben & Jerry’s and Carte d’Or premium ice cream among local consumers.

Premium brands continue to grow

Ice cream and frozen desserts continues to be characterised by premium brands, most of which are also available through popular ice cream parlours such as Häagen-Dazs. Generally in the United Arab Emirates, ice cream’s positioning is focused on adult consumers, with products aimed at their children distributed through economy brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Packaged Food in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

The introduction of VAT leads to more cautious consumer spending
Slower growth in 2018 than the review period average
Leading companies retain their rankings
Hypermarkets and supermarkets remain the leading distribution channels
Stable growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Companies distributing in retail strengthen their foodservice sales
Drinking yoghurt is the most dynamic product
Federal Foods leads sales to foodservice
Consumer Foodservice
Saturation leads to lower growth in 2018
Increased health awareness leads to an opportunity for new concepts
Online ordering and delivery platforms enhance the competitive environment
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources