Staycations and demand for indulgence at home contributed to an increase in ice cream consumption in 2020. It is expected that these factors along with the reopening of the foodservice channel will lead to an increase in demand in 2021.
Unilever continues as a leader in ice cream and frozen desserts in 2021. Brands such as Magnum, Ben & Jerry’s, Cornetto and Carte d’Or have increased their size in value terms.
Positive growth is expected for ice cream desserts in 2021. One of the leading brands, Viennetta, showed negative growth for many years before the pandemic.
Free from dairy ice cream and frozen desserts continue gaining momentum as a result of a growing trend towards vegan diets and healthier lifestyles. Innovation is growing faster in this market as brands want to offer a variety of flavours and textures that before were available only in dairy ice cream.
Consumer desire for balanced indulgence and wellness will support the growth of reduced sugar ice cream during the forecast period. COVID-19 made more visible the negative impact on health of high sugar consumption as people with diabetes were more likely to be severely affected by the virus.
Solid growth of ice cream and frozen desserts is expected during the forecast period. Impulse ice cream will benefit from the reactivation of the foodservice channel.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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