The major story of 2020 in most food and beverage categories was the movement of consumption towards the home. Such was the case with ice cream.
Pre-pandemic offered exciting times for healthier ice cream products, which consumers viewed as “permissible indulgences.” This was brought to a crashing halt by COVID-19.
E-commerce is a challenge in terms of distributing cream because of the logistics of reaching consumers with a product that melts, especially in the summer months when consumption is highest. The rise of newer methods of e-commerce such as click-and-collect and third party delivery platforms via Instacart for instance, have changed this dynamic significantly and made it much easier to order ice cream online.
Consumption of ice cream, particularly through retail, should remain higher than the pre-pandemic baseline for some time. Habits formed during the pandemic will prove enduring for some consumers.
Foodservice will only see a slow return to normalcy. Some consumers are returning to outside-the-home consumption with enthusiasm and view the summer of 2021 as the time to begin to aggressively make up for the restrictions of 2020.
Grocery shopping habits have been permanently altered by COVID-19. An increasing number of consumers using delivery and click-and-collect options in the long-term means a change in how ice cream is marketed.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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