Healthy living and healthy diets are predicted to lead growth in many snack categories over the forecast period, including ice cream. Ice cream is considered a comparably healthier snack thanks to its high milk content.
Ice cream is a category that grows with innovation; therefore, new and innovative products are going to be key for its development. New launches are expected to be focused on differentiation, eg mixing dairy with fruit flavours, mixing dairy with good-quality nuts such as pistachios and cashews, and mixing dairy with herbs such as cinnamon or rose.
Demand for premium products is anticipated to increase over the forecast period. Niche, independent start-ups are predicted to be introduced.
Unilever has preserved its leadership by launching new innovative products through its Algida, Cornetto and Magnum brands. The company’s new product developments have benefited from its brands having different consumer bases.
The Magnum brand posted an increase in its value share in 2018 due to successful advertisement campaigns and launches. The brand continued to emphasise its premium image in its advertisements to justify its high price, relating the richness of its chocolate.
Private label products have a huge collective value share in frozen desserts and this share continued to rise over the review period. Sales of private label desserts grew because private label had the most new entrants.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Turkey with research from Euromonitor's team of in-country analysts.
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