Executive Summary

Jul 2018
PROSPECTS
Healthy lifestyles are predicted to boost growth

Healthy living and healthy diets are predicted to lead growth in many snack categories over the forecast period, including ice cream. Ice cream is considered a comparably healthier snack thanks to its high milk content.

More innovative ingredients and flavours are expected to be introduced

Ice cream is a category that grows with innovation; therefore, new and innovative products are going to be key for its development. New launches are expected to be focused on differentiation, eg mixing dairy with fruit flavours, mixing dairy with good-quality nuts such as pistachios and cashews, and mixing dairy with herbs such as cinnamon or rose.

Premium ice cream is predicted to be a major trend

Demand for premium products is anticipated to increase over the forecast period. Niche, independent start-ups are predicted to be introduced.

COMPETITIVE LANDSCAPE
Unilever San ve Tic Türk AS continues to lead sales and innovation

Unilever has preserved its leadership by launching new innovative products through its Algida, Cornetto and Magnum brands. The company’s new product developments have benefited from its brands having different consumer bases.

Unilever’s Magnum brand records a value share increase

The Magnum brand posted an increase in its value share in 2018 due to successful advertisement campaigns and launches. The brand continued to emphasise its premium image in its advertisements to justify its high price, relating the richness of its chocolate.

Private label increases its value share in frozen desserts over the review period

Private label products have a huge collective value share in frozen desserts and this share continued to rise over the review period. Sales of private label desserts grew because private label had the most new entrants.

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Ice Cream and Frozen Desserts in Turkey

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Turkey?
  • What are the major brands in Turkey?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.