Executive Summary

Aug 2019
PROSPECTS
Nostalgia for Soviet times, with demand for simple, high-quality products

There is increasing nostalgia for ice cream products from former Soviet times. Consumers believe that the standards and requirements for food production and raw materials (milk) were higher then, and fewer preservatives were used, so the quality of the ice cream was better and the products were more natural and healthier.

Segmented new product launches are mostly focused on the younger generations

Players are increasingly focusing on segmenting the consumer group for ice cream, for instance by targeting younger children, teenagers, and so-called generation Z. The leaders launched new products for children in 2018, such as Dytyache from Rud’ (Zhytomyrsky Maslozavod), and a product for children fortified with vitamins A, D and E from Limo (Lvivskiy Kholodokombinat), featuring the character Murozhko, who appeals to children.

Premiumisation moves from foodservice to retail, leading to new launches

Premiumisation has been seen in ice cream and frozen desserts, thanks to the development of ice cream foodservice outlets known as gelaterias, which offer many unusual flavours and formats. Consumers try the premium products available in these foodservice outlets, which then also drives demand for premium flavours and formats in retail.

COMPETITIVE LANDSCAPE
Continuous innovation from Zhytomyrsky Maslozavod

Zhytomyrsky Maslozavod maintained its lead in ice cream and frozen desserts in value terms in 2018. Over the last few years, the company implemented a number of initiatives to expand the ice cream consumption season and the level of consumption.

Domestic companies dominate ice cream

Ice cream is one of the categories in which Ukrainians prefer products from local manufacturers. Ice cream requires storage in freezers, and long-distance transportation is not profitable.

Some local players struggle, but potential for production expansion remains

Local producer Lvivsky Kholodokombinat lost value share in ice cream 2018 and 2019 due to the high level of competition in the category and the declining demand for ice cream in Western Ukraine, where the company is located. Although it remains a leading producer of ice cream in Ukraine, a lack of promotion and exciting novelties is leading it to lose popularity.

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Ice Cream and Frozen Desserts in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Ice Cream and Frozen Desserts in Ukraine - Category analysis

HEADLINES

PROSPECTS

Nostalgia for Soviet times, with demand for simple, high-quality products
Segmented new product launches are mostly focused on the younger generations
Premiumisation moves from foodservice to retail, leading to new launches

COMPETITIVE LANDSCAPE

Continuous innovation from Zhytomyrsky Maslozavod
Domestic companies dominate ice cream
Some local players struggle, but potential for production expansion remains

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 9 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 10 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 15 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 16 Distribution of Ice Cream by Format: % Value 2014-2019
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017
Health and wellness, convenience, small pack sizes among the key trends
Domestic players and locally manufactured products account for more than half of sales
Modern retail is the most popular retail channel
Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice
Healthy products among the fastest-growing categories in foodservice
Foodservice supply is not developed
Powder milk struggling in both retail and foodservice
Consumer Foodservice
Number of foodservice outlets increases in 2018
Increasing popularity of street food format in Ukraine
Retail unpackaged ready meals compete with foodservice

CATEGORY DATA

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2014-2019
Table 26 Sales of Packaged Food by Category: Value 2014-2019
Table 27 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 28 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 29 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 30 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 31 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 32 Penetration of Private Label by Category: % Value 2014-2019
Table 33 Distribution of Packaged Food by Format: % Value 2014-2019
Table 34 Distribution of Packaged Food by Format and Category: % Value 2019
Table 35 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 36 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources