2021 has been a tough year for impulse ice cream so far, with volume sales expected to drop sharply. There are several factors behind these disappointing projections.
Take-home ice cream and frozen desserts are faring somewhat better in 2021 with these products benefiting from the home seclusion trend. While concerns over COVID-19 appear to be gradually easing many people are still spending more time at home.
Cooperativa Nacional de Productores de Leche continues to lead ice cream and frozen desserts in 2021, with its products being widely acknowledged to be of a high quality. Its leading Conaprole brand offers traditional flavours, such as chocolate and dulce de leche, which are the most popular options among Uruguayan consumers.
Private label has risen to prominence in the wake of COVID-19, with it being expected to continue recording strong growth in 2021 and over the forecast period. Due to rising unemployment and downward pressure on incomes since the outbreak of COVID-19 many consumers switched to private label when purchasing ice cream in order to save money.
Domestic company Cooperativa Nacional de Productores de Leche is expected to retain its dominant position in ice cream and frozen desserts over the forecast period, with it demonstrating its ability to adapt during the COVID-19 pandemic. As demand for impulse ice cream fell due to home seclusion and a lack of tourism, the company shifted its energies and resources into producing more take-home ice cream.
The health and wellness trend will likely gather pace over the forecast period due in part to the COVID-19 pandemic. In line with this, vegan ice cream, although still niche, is expected to see slowly growing demand.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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