Lockdowns have had a considerable impact on ice cream demand, as spring and summer are the key seasons for ice cream consumption. Therefore ice cream consumption in the latter part of 2021 will depend on the extent to which restrictions are lifted and impulse purchasing habits resume.
Domestic player Imkon Plus MChJ is expected to retain its leading position within ice cream and frozen desserts in 2021, benefitting from the expansion of its product range and a combination of affordable mass-market products with a reputation for quality. This aligns well with rising price sensitivity and increasing concern among consumers about product quality.
Sales of take-home ice cream and frozen desserts in Uzbekistan are constrained by the relatively limited number of all household freezers, as well as low purchasing power. Nonetheless, the significant rise in freezer ownership played an important part in driving up take-home ice cream sales during the review period and helped to make bulk dairy ice cream the most dynamic category, although sales are rising from a low base.
Ice cream will remain a popular indulgence for consumers in Uzbekistan for the foreseeable future, thanks to the country’s hot climate. Sales of ice cream and frozen desserts in Uzbekistan are expected to grow in the years ahead.
On the other hand, the relatively small bulk dairy ice cream and ice cream desserts categories are set to see noticeable development over the coming years due to increasing consumer interest in and demand for new products. Furthermore, ice cream desserts development will also be boosted by growing demand from Horeca channels.
The competitive landscape in ice cream and frozen desserts will continue to favour domestic players in the coming years, as they benefit from a taxation system that seeks to protect local manufacture. In distribution terms, modern retail outlets, such as supermarkets, are expected to gain share thanks to the emergence of Carrefour in the country, while e-commerce will remain somewhat niche, hampered by lack of infrastructure and investment by the major retailers.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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