Executive Summary

Jul 2018
PROSPECTS
Impulse ice cream continues to drive overall sales of ice cream

The expansion of ice cream and frozen desserts remains limited by high prices that discourage demand. Since dairy ice cream represents the majority of sales, shortages of cow’s milk and refined sugar are at the root of the uncertainty on the supply side.

Relative prices are no longer relevant to consumers

Hyperinflation has disrupted the pricing structure of ice cream in Venezuela. Traditionally, water ice cream was positioned in a lower price band than that of dairy ice cream, but in 2018 it was no longer the case because relative prices are harder to establish when the speed of change is high.

Local and traditional flavours are popular in Venezuela

Chocolate, vanilla and strawberry are the most popular flavours of ice cream, available in both impulse and take-home ice cream. Traditionally, Venezuelans are chocolate lovers and other flavours such as cookies & cream, chocolate chip and chocolate-covered vanilla are commonly found in dairy-based ice cream.

COMPETITIVE LANDSCAPE
Helados Tío Rico remains at the top of Venezuelans’ preferences for ice cream

Unilever Andina de Venezuela SA strengthened its dominance of ice cream during 2018. The company manages a broad product portfolio across different price segments in impulse ice cream and take-home ice cream, with both dairy-based and water-based products.

An inferior ice cream reaches second place

Helados Cali CA, which took second place in 2018, is a local competitor. It has permeated the Venezuelan ice cream landscape due to an innovative distribution and sales strategy, placing more than 60 outlets across the country where people buy and later resell in small spaces in their own homes or other grocery stores.

New Oreo ice cream launched by Tío Rico

An alliance between Unilever Andina de Venezuela SA and Mondelez Venezuela led to the development of Tío Rico Vanilla Oreo, launched in December 2017. It is a combination of products that Venezuelans are used to making themselves, so convenience is a central feature of the new offer.

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Ice Cream and Frozen Desserts in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Ice Cream and Frozen Desserts in Venezuela - Category analysis

HEADLINES

PROSPECTS

Impulse ice cream continues to drive overall sales of ice cream
Relative prices are no longer relevant to consumers
Local and traditional flavours are popular in Venezuela

COMPETITIVE LANDSCAPE

Helados Tío Rico remains at the top of Venezuelans’ preferences for ice cream
An inferior ice cream reaches second place
New Oreo ice cream launched by Tío Rico

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 8 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 9 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 14 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 15 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 16 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 17 Distribution of Ice Cream by Format: % Value 2013-2018
Table 18 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation forces the government to change regulations
Venezuelan households spend their meagre incomes on food
Increasingly concentrated competitive landscape
Supermarkets remains the main distribution channel for packaged food
Recession expected to last

FOODSERVICE

Sales to Foodservice
Unstable supply of products negatively affects foodservice performance
Confectionery continues its disappointing performance in 2018
Local manufacturers characterise sales to foodservice
Consumer Foodservice
Hyperinflation hits menu prices hard in 2018
Economic downturn impacts eating out habits
Outlets focus on desserts to survive

CATEGORY DATA

Table 23 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 24 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 25 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 27 Sales of Packaged Food by Category: Volume 2013-2018
Table 28 Sales of Packaged Food by Category: Value 2013-2018
Table 29 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 30 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 31 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 32 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 33 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 34 Penetration of Private Label by Category: % Value 2013-2018
Table 35 Distribution of Packaged Food by Format: % Value 2013-2018
Table 36 Distribution of Packaged Food by Format and Category: % Value 2018
Table 37 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 39 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources