The expansion of ice cream and frozen desserts remains limited by high prices that discourage demand. Since dairy ice cream represents the majority of sales, shortages of cow’s milk and refined sugar are at the root of the uncertainty on the supply side.
Hyperinflation has disrupted the pricing structure of ice cream in Venezuela. Traditionally, water ice cream was positioned in a lower price band than that of dairy ice cream, but in 2018 it was no longer the case because relative prices are harder to establish when the speed of change is high.
Chocolate, vanilla and strawberry are the most popular flavours of ice cream, available in both impulse and take-home ice cream. Traditionally, Venezuelans are chocolate lovers and other flavours such as cookies & cream, chocolate chip and chocolate-covered vanilla are commonly found in dairy-based ice cream.
Unilever Andina de Venezuela SA strengthened its dominance of ice cream during 2018. The company manages a broad product portfolio across different price segments in impulse ice cream and take-home ice cream, with both dairy-based and water-based products.
Helados Cali CA, which took second place in 2018, is a local competitor. It has permeated the Venezuelan ice cream landscape due to an innovative distribution and sales strategy, placing more than 60 outlets across the country where people buy and later resell in small spaces in their own homes or other grocery stores.
An alliance between Unilever Andina de Venezuela SA and Mondelez Venezuela led to the development of Tío Rico Vanilla Oreo, launched in December 2017. It is a combination of products that Venezuelans are used to making themselves, so convenience is a central feature of the new offer.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ice Cream and Frozen Desserts industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Ice Cream and Frozen Desserts in Venezuela market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport.