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Ice Cream and Frozen Desserts in Vietnam

July 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Ice Cream and Frozen Desserts industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ice Cream and Frozen Desserts in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ice Cream and Frozen Desserts in Vietnam?
  • Which are the leading brands in Ice Cream and Frozen Desserts in Vietnam?
  • How are products distributed in Ice Cream and Frozen Desserts in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ice Cream and Frozen Desserts?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Ice Cream and Frozen Desserts in Vietnam - Category analysis

KEY DATA FINDINGS

Multi-pack and bulk ice cream categories benefit from rising at-home consumption
Innovation is invoked to spur sales growth as consumers look for something different
In-store promotion a strong theme in the marketing of ice cream and frozen desserts
Rising household penetration of freezers to boost demand for take-home ice cream
Innovation to remain a common theme as leading players target younger consumers
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021
Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2021
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
Table 9 NBO Company Shares of Ice Cream: % Value 2017-2021
Table 10 LBN Brand Shares of Ice Cream: % Value 2018-2021
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021
Table 15 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
Table 16 Distribution of Ice Cream by Format: % Value 2016-2021
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts

This is the aggregation of all sales of ice cream and frozen desserts

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.

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