Home consumption of ice cream increased substantially in Vietnam during 2020 and 2021 as the strict approach taken to home seclusion and social distancing among the population meant that there were far more opportunities to eat ice cream and frozen desserts in the comfort and safety of their homes. At the same time, restrictions placed on the ability of Vietnamese people to spend time outside of the home reduced opportunities for grab-and-go purchases of impulse ice cream for on-the-go consumption.
Innovation remained a strong theme in ice cream and frozen desserts during 2021 as the increased consumer interest in take-home ice cream spurred the category leaders to offer something new and enticing to consumers. One factor motivating consumers to consume greater quantities of ice cream was the desire to pamper themselves and relieve the stress and struggle that emerged from the COVID-19 situation.
Investment in in-store promotional activities remained a common theme in ice cream and frozen desserts during 2021 as the category’s leading players sought to engage with consumers at the point of purchase. With demand for take-home ice cream in particular remaining robust throughout 2020 and into 2021, numerous brands looked to influence purchase decisions in a category with low levels of consumer loyalty.
The forecast period is set to see rising demand for ice cream in Vietnam and one of the main factors supporting rising demand for take-home ice cream in particular is the rising household penetration of refrigeration appliances. Recent years have seen a surge in interest in freezers among middle-class Vietnamese urbanites and the opportunity to store ice cream at home is likely to support a strong increase in demand for take-home ice cream during 2022 and throughout the forecast period.
Being able to offer new experiences to younger consumers is expected to become an important aspect of the operations of the leading players in ice cream and frozen desserts during the forecast period. As mentioned above, innovation has been a common theme in the category for some time as low levels of consumer loyalty mean that there are opportunities for brands to attract consumers to their products by offering something new and exciting.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ice Cream and Frozen Desserts industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page