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Strategy Briefing

Ice Cream and Frozen Desserts in Western Europe

Feb 2017

US$1,325

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About This Report

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With sales of over USD20 billion, Western Europe is the biggest ice cream and frozen desserts market in the world. However, 2016 saw lacklustre growth as a result of shrinking sales in Italy, the region’s biggest market. That said, there are opportunities both at category and market level. Turkey, Spain and France are the markets to watch, and frozen yoghurt and take-home dairy ice cream the categories to watch, with off-season promotions and premium variants helping to drive growth.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Italy strongly leads sales of ice cream, but with decreasing importance

Accounting for over one third of sales of ice cream, Italy is still the biggest market in Western Europe. However, its sales are rapidly eroding. Over 2011- 2016 the country’s ice cream market shrank by the size of the total ice cream and frozen desserts market in Belgium. Artisanal and single-portion dairy ice cream were the biggest contributors to this decline, as these are mainly sold through traditional outlets, including bars, cafés and kiosks, which faced decline amidst the economic recession.

Germany, Turkey and Spain are the top contributors to growth

Germany, the second biggest ice cream market in Western Europe, was also the top contributor to the region’s value growth over 2011-2016. Off-season sales and the rise in the availability of premium offerings were the primary drivers of growth in Germany, while long warm summers, the desire of young people for new flavours and formats and the increasing perception of ice cream as a healthy snack helped to support growth in Turkey and Spain.

Frozen yoghurt is gaining popularity, while water ice cream and frozen desserts are losing out

With the exception of Germany, water ice cream is losing traction among Western European consumers, and even in Germany water-based variants sell less than their dairy counterparts, as they are considered to be less nutritious. Frozen yoghurt is emerging as a healthy and tasty alternative, not only to ice cream, but also to traditional snacks such as confectionery and yoghurt.

Unilever is the uncontested leader in the market; Mondelez is the fastest growing

With over a 30% share, Unilever is the clear leader in Western Europe, owing to the strong brand equity of its brands, such as Magnum, Cornetto, Carte D’Or and Ben & Jerry’s. Mondelez, on the other hand, is the fastest growing, owing to the successful extension of its flagship confectionery brands such as Milka and Cadbury, and biscuits brand Oreo into ice cream and frozen desserts.

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Introduction

Scope

Key findings

Regional Overview

Putting Western Europe into context

Impulse ice cream and frozen yoghurt are the frontrunners

Italy leads retail sales, with Germany following suit

Germany, France and Turkey are the top contributors to growth

Dairy ice cream and frozen yoghurt outperform water ice cream

Italy takes a hit; Germany and Spain go strong on dairy ice cream

Modern grocery dominates in the majority of European markets

Traditional stores still the preferred choice in southern Europe

Leading Companies and Brands

Ice cream markets are highly consolidated in Europe, bar Italy

Unilever is the uncontested leader in ice cream in Western Europe

Albeit small in size, Mondelez shows the strongest growth

Häagen-Dazs jumps into sixth place , overtaking M ö venpick

Forecast Projections

Over half of forecast growth will come from Italy and Turkey

Turkey and Spain are the markets to watch

Product variety and promotions important drivers of forecast sales

F orecast growth contingent on income and population growth

Country Snapshots

Italy : Market context

Italy : Competitive and retail landscape

Germany : Market context

Germany : Competitive and retail landscape

United Kingdom : Market context

United Kingdom : Competitive and retail landscape

France: Market context

France: Competitive and retail landscape

Spai n: Market context

Spain: Competitive and retail landscape

Turkey: Market context

Turkey: Competitive and retail landscape

Switzerland: Market context

Switzerland: Competitive and retail landscape

Finland: Market context

Finland: Competitive and retail landscape

Netherlands: Market context

Netherlands: Competitive and retail landscape

Sweden: Market context

Sweden: Competitive and retail landscape

Belgium: Market context

Belgium: Competitive and retail landscape

Portugal: Market context

Portugal: Competitive and retail landscape

Denmark: Market context

Denmark: Competitive and retail landscape

Austria: Market context

Austria: Competitive and retail landscape

Greece: Market context

Greece: Competitive and retail landscape

Norway: Market context

Norway: Competitive and retail landscape

Ireland: Market context

Ireland: Competitive and retail landscape

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Megatrends

Strategy Briefing

Ice Cream and Frozen Desserts in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Italy strongly leads sales of ice cream, but with decreasing importance

Germany, Turkey and Spain are the top contributors to growth

Frozen yoghurt is gaining popularity, while water ice cream and frozen desserts are losing out

Unilever is the uncontested leader in the market; Mondelez is the fastest growing

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Western Europe into context

Impulse ice cream and frozen yoghurt are the frontrunners

Italy leads retail sales, with Germany following suit

Germany, France and Turkey are the top contributors to growth

Dairy ice cream and frozen yoghurt outperform water ice cream

Italy takes a hit; Germany and Spain go strong on dairy ice cream

Modern grocery dominates in the majority of European markets

Traditional stores still the preferred choice in southern Europe

Leading Companies and Brands

Ice cream markets are highly consolidated in Europe, bar Italy

Unilever is the uncontested leader in ice cream in Western Europe

Albeit small in size, Mondelez shows the strongest growth

Häagen-Dazs jumps into sixth place , overtaking M ö venpick

Forecast Projections

Over half of forecast growth will come from Italy and Turkey

Turkey and Spain are the markets to watch

Product variety and promotions important drivers of forecast sales

F orecast growth contingent on income and population growth

Country Snapshots

Italy : Market context

Italy : Competitive and retail landscape

Germany : Market context

Germany : Competitive and retail landscape

United Kingdom : Market context

United Kingdom : Competitive and retail landscape

France: Market context

France: Competitive and retail landscape

Spai n: Market context

Spain: Competitive and retail landscape

Turkey: Market context

Turkey: Competitive and retail landscape

Switzerland: Market context

Switzerland: Competitive and retail landscape

Finland: Market context

Finland: Competitive and retail landscape

Netherlands: Market context

Netherlands: Competitive and retail landscape

Sweden: Market context

Sweden: Competitive and retail landscape

Belgium: Market context

Belgium: Competitive and retail landscape

Portugal: Market context

Portugal: Competitive and retail landscape

Denmark: Market context

Denmark: Competitive and retail landscape

Austria: Market context

Austria: Competitive and retail landscape

Greece: Market context

Greece: Competitive and retail landscape

Norway: Market context

Norway: Competitive and retail landscape

Ireland: Market context

Ireland: Competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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