Closures in beauty and home care packaging maintained a strong position in 2012. The growing popularity of premium hair and skin care has brought new opportunities for closures, especially lotion and spray pumps. Developing regions, such as Asia Pacific and Latin America, are driving usage of hand dishwashing with plastic dispensing caps. Concentrated detergents require more accuracy of dosage, leading to innovation in closures, such as lotion pumps.
In 2012, beauty and home care closures recorded 3% unit volume growth, and reached almost 95 billion units globally. Closures are benefiting from the shift towards more goods being packaged.
Globally, plastic screw caps are losing share in shampoo due to a growing preference for dispensing caps and pumps. However, Asia is driving usage of screw caps for toothpaste.
Lotion and sprays pumps are expected to lead in terms of growth in conditioners globally. These closures convey a premium brand image and ensure correct protection of the expensive content of the package.
Lotion pumps are gaining share in liquid soap due to their functionality and convenience. Pump closures will continue to benefit from the rise in presence of airless technology, and will penetrate skin care to a greater extent.
Asia Pacific and Latin America are expected to lead growth in dispensing cap usage in hand dishwashing, due to changing consumption habits and new product developments.
The usage of concentrated laundry detergents and fabric softeners requires precise dosing of the product. Lotion pumps are expected to grow at a CAGR of 7% in laundry detergents over 2012-2016.
Spray/aerosol air fresheners is a concentrated category, with metal aerosol cans being the dominant pack type fitted with sprays. However, trigger closures can help to make a brand stand out on the retail shelves, as seen with new launches in PET bottles.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page