The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2014
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65% of the anticipated US$100 bn growth in soft drinks over 2012-2018 is set to come from categories perceived as natural: bottled water, RTD tea and juice. All the same, demand for functionality is accelerating, with energy drinks taking share from carbonates. Emerging markets, generating 95% of growth, have been the global bright spot. As soft drinks consumption in developed markets reaches a plateau and carbonates face a decline, will we enter what one might call the post-carbonates world?
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
As off-trade soft drinks consumption in developed markets reached plateau, emerging markets are expected to deliver 95% of the anticipated US$100 billion growth in value terms between 2013 and 2018.
Off-trade value sales of HW soft drinks reached an impressive 49% share of global soft drinks in 2013. General wellbeing, energy boosting and weight management are key growth platforms.
Whilst the 2013-2018 forecasts are for positive but low growth for carbonates, developed markets will see a decline. Looking beyond the forecasts, the health concerns associated with carbonates in developed markets will spread to emerging economies, necessitating a greater focus on building healthy soft drinks brands, creating an opportunity for start-up businesses.
65% of anticipated absolute growth of soft drinks is predicted to come from three categories perceived as natural: bottled water, RTD tea and juice. At the same time, the demand for functionality is accelerating, with energy drinks continuing to take share from carbonates.
Regional players are becoming hugely important, as their knowledge of local consumers and their specific health needs, ability to offer lower unit prices and deeply penetrate retail channels are key to winning strategies.
The ability to establish a multi-brand strategy, based on a tailored offering in developed markets as well as big multi-national or regional brands in emerging markets, is likely to be the key to success for the global players.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.