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Strategy Briefing

Impact of New EU Regulations on Functional Food/Drink Claims (Part 3: Opportunities and Challenges)

68 pages, Oct 2012

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The authorisation of the European Commission’s Article 13.1 general health claims in May 2012 offers opportunities industry wide, but has also finally closed the door on many long-used health claims. Winning health positionings include cardiovascular health, oral health, immune support, digestive health and beauty from within, but with varying levels of success. This report highlights the potential for companies to explore further the market for fortified/functional products in the EU.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Objectives of global briefing

Key findings

Regulatory Process

The regulatory process

A focus on article 13.1

The differences between articles 13.1, 13.5 and 14

The story thus far…

Vitamins and minerals are the clear winners

Analysis of Article 13.1 Claims

General wellbeing leads claims but this will not correlate to sales

Article 13.1 approved ingredients for claims (1)

Article 13.1 approved ingredients for claims (2)

The winners…

…and the losers

What does a health claim mean to a consumer?

Claims are only published in English

Food Claims Analysis 2006-2011

Update of EFSA main approvals/rejections

Oral health dominates positioning of FF gum

Xylitol leads the list of functional ingredients but its share is falling

Digestive health: Loss for probiotics

Digestive health: Activia dominates and is seeing strong growth

Digestive health: changes in claims for probiotic yoghurts

Immune health: Actimel driving the decline

Immune support: Moving from probiotics to the benefits of vitamins

Heart health: Growth driven by movement into new categories

Heart health: Plant sterols still dominate

Beauty from within set to see growth in Europe

Is it over for weight management ingredients?

Examples of what has happened in Europe so far

Probiotics dominate those claims likely to disappear

Antioxidants squeeze through…

…And so do olive oil polyphenols

Outlook

Probiotics: Still no clarity

Digestive health: Use approved ingredients to back up probiotics

Digestive health: Chr Hansen develops probiotic strain for juice

Heart health: Expand the number of ingredients used

FF gum: Plethora of ingredients can help stimulate oral health

Diabetic foods should use claims to their advantage…

…And focus on products for reducing postprandial glucose rise

Where to look next: Unsuccessful ingredients

Where to look next: Medical device status

Final conclusions

Appendix

Claims approved under Article 13.1: Cardiovascular health (1)

Claims approved under Article 13.1: Cardiovascular health (2)

Claims approved under Article 13.1: Digestive health (1)

Claims approved under Article 13.1: Digestive health (2)

Claims approved under Article 13.1: Immune support

Claims approved under Article 13.1: Immune support (2)

Claims approved under Article 13.1: Energy Boosting (1)

Claims approved under Article 13.1: Energy Boosting (2)

Claims approved under Article 13.1: Oral Health (1)

Claims approved under Article 13.1: Oral Health (2)

Claims approved under Article 13.1: Brain and memory health (1)

Claims approved under Article 13.1: Brain and memory health (2)

Claims approved under Article 13.1: Beauty from within (1)

Claims approved under Article 13.1: Beauty from within (2)

A fast moving story…

A fast moving story continued…

Report parameters

Health and wellness category definitions

Report terminology

Health and wellness product coverage

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Impact of New EU Regulations on Functional Food/Drink Claims (Part 3: Opportunities and Challenges)

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Regulatory Process

The regulatory process

A focus on article 13.1

The differences between articles 13.1, 13.5 and 14

The story thus far…

Vitamins and minerals are the clear winners

Analysis of Article 13.1 Claims

General wellbeing leads claims but this will not correlate to sales

Article 13.1 approved ingredients for claims (1)

Article 13.1 approved ingredients for claims (2)

The winners…

…and the losers

What does a health claim mean to a consumer?

Claims are only published in English

Food Claims Analysis 2006-2011

Update of EFSA main approvals/rejections

Oral health dominates positioning of FF gum

Xylitol leads the list of functional ingredients but its share is falling

Digestive health: Loss for probiotics

Digestive health: Activia dominates and is seeing strong growth

Digestive health: changes in claims for probiotic yoghurts

Immune health: Actimel driving the decline

Immune support: Moving from probiotics to the benefits of vitamins

Heart health: Growth driven by movement into new categories

Heart health: Plant sterols still dominate

Beauty from within set to see growth in Europe

Is it over for weight management ingredients?

Examples of what has happened in Europe so far

Probiotics dominate those claims likely to disappear

Antioxidants squeeze through…

…And so do olive oil polyphenols

Outlook

Probiotics: Still no clarity

Digestive health: Use approved ingredients to back up probiotics

Digestive health: Chr Hansen develops probiotic strain for juice

Heart health: Expand the number of ingredients used

FF gum: Plethora of ingredients can help stimulate oral health

Diabetic foods should use claims to their advantage…

…And focus on products for reducing postprandial glucose rise

Where to look next: Unsuccessful ingredients

Where to look next: Medical device status

Final conclusions

Appendix

Claims approved under Article 13.1: Cardiovascular health (1)

Claims approved under Article 13.1: Cardiovascular health (2)

Claims approved under Article 13.1: Digestive health (1)

Claims approved under Article 13.1: Digestive health (2)

Claims approved under Article 13.1: Immune support

Claims approved under Article 13.1: Immune support (2)

Claims approved under Article 13.1: Energy Boosting (1)

Claims approved under Article 13.1: Energy Boosting (2)

Claims approved under Article 13.1: Oral Health (1)

Claims approved under Article 13.1: Oral Health (2)

Claims approved under Article 13.1: Brain and memory health (1)

Claims approved under Article 13.1: Brain and memory health (2)

Claims approved under Article 13.1: Beauty from within (1)

Claims approved under Article 13.1: Beauty from within (2)

A fast moving story…

A fast moving story continued…

Report parameters

Health and wellness category definitions

Report terminology

Health and wellness product coverage

Why buy this report?