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Imperial Brands is the fourth largest international tobacco company, and the leader in OTP. It is particularly vulnerable to the global cigarette volume decline as its sales focus on rapidly diminishing developed markets. Imperial’s growing focus on NGPs is a strategic strength; however, the lack of HNB products could be a major weakness in the future. Notably, Imperial is the only tobacco multinational that looks ready to enter the legal cannabis market should the opportunity arise.
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Euromonitor International's report on Imperial Brands Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy.
Company and market share data provide a detailed look at the financial position of Imperial Brands Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Imperial Brands Plc.
Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.