The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2018
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Unplanned snacking, which is vital to the market, has seen challenges emerge on several fronts. On one hand, e-commerce is reducing trip frequency, which creates fewer opportunities for impulse sales. On the other hand, new in-store technologies and changing shopping habits are leading consumers to spend less time in traditional snack “impulse zones.” This report examines the challenges that snack manufacturers face and offers strategies for adapting to a changing retail landscape.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Snacks thrive on spur-of-the-moment sales. However, opportunities for immediate gratification are becoming more limited, as broad shifts in the retail market change consumer shopping habits. In recent years, consumers have reported making fewer impulse-driven purchases of small treats.
Online grocery is taking off, driven by third party delivery services, innovation by online retail giants, subscription models, and click and collect programmes. Younger consumers are leading this digital shift, and are thus spending less time at physical store locations. This is creating fewer opportunities for grocers to drive spur-of-the-moment snack sales.
Traditional store layouts are being reshaped by technology and changing shopper tastes. The front end, typically crucial to many snack categories, is shrinking as innovations automate the checkout process. At the same time, retailers are highly focused on the perimeter, as millennials demand fresh food and convenient prepared foods. All of these factors work against unplanned snack purchases.
The e-commerce revolution in snacking requires a totally different set of strategic priorities. Brand merchandising changes dramatically as traditional concerns with shelf-space become irrelevant to online shoppers. Logistics in packaging, shipping and inventory management assume new significance, and an entirely new set of online models, like subscriptions and marketplaces, present opportunities.
The disruptive effects of e-commerce will be uneven. Manufacturers need to make certain channels – like convenience stores and discounters – a priority in terms of investment. Non-retail and speciality stores also hold potential for future growth.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.