Executive Summary

Aug 2019
PROSPECTS
Pre-installed in-car entertainment hampers sales

In-car entertainment is falling victim to a general trend in the automotive industry, with new cars being equipped with pre-installed in-car entertainment. Although previously the quality of pre-installed in-car entertainment was questionable, equipment has become better.

Smartphone navigation cannibalises in-car navigation

In-car navigation continued to record steep retail volume declines in 2019. Following very strong growth rates during the pre-smartphone era, the category immediately suffered as smartphone navigation was introduced, as the latter provides the same quality as the majority of in-car navigation devices.

In-dash media players appeal to hobbyists looking to upgrade their sound systems

In-dash media players was the only category within in-car entertainment to record retail volume growth in 2019, albeit at a marginal level. These products now attract only hobby consumers, who wish to enhance their driving experience with higher-quality audio systems.

COMPETITIVE LANDSCAPE
Pioneer Rus extends its lead in in-car entertainment

Pioneer Rus extended its overall lead in in-car entertainment in 2019, leading in-dash media players and in-car speakers, in which it is particularly strong. The company has a strong reputation and an extensive presence in the major retailers, giving it a strong advantage in in-car entertainment.

Leading brands improve their share of in-car navigation

Although smartphone navigation is taking over the major role in in-car navigation, players with higher-end brands continued to gain share in 2019. Prology, Garmin and Prestigio remained the major brands, and all three gained share over the year.

No strong new entrants are expected

In-car entertainment sales are shrinking and consequently interest in the category among the major electronics and appliance specialist retailers is diminishing. Therefore, the major brands, which are already established in the category, are set to remain the main references over the forecast period.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

In-Car Entertainment in Russia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in Russia?
  • What are the major brands in Russia?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in Russia - Category analysis

HEADLINES

PROSPECTS

Pre-installed in-car entertainment hampers sales
Smartphone navigation cannibalises in-car navigation
In-dash media players appeal to hobbyists looking to upgrade their sound systems

COMPETITIVE LANDSCAPE

Pioneer Rus extends its lead in in-car entertainment
Leading brands improve their share of in-car navigation
No strong new entrants are expected

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in Russia - Industry Overview

EXECUTIVE SUMMARY

Pent up demand continues to drive sales
Price sensitivity remains despite the demand for advanced technologies
The leading brands perform well, whilst other, less expensive brands take share
Leading chains consolidate
Moderate growth prospects are due to uncertain economic development

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources