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In-Car Entertainment in
Venezuela

Country Report

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Executive Summary

Aug 2018
PROSPECTS
Cars in Venezuela are getting old

Total sales of new vehicles, as reported by CAVENEZ (the Automotive Chamber of Venezuela) decreased by 27% to reach 889 units in the first quarter of 2018, while sales had already fallen in the previous quarter. Although total production capacity has been estimated at 240,000 vehicles per year, fewer than 1,774 vehicles were produced and sold in Venezuela in 2017.

In-car navigation devices remains a niche area

Traditionally, in-car navigation devices have been a niche for “mudders” or “fun racers”, who are drivers of all-wheel-drive vehicles who go on trips to the jungle or to other isolated areas of the country; however, since 2011, fun racing has been banned by the government because of the environmental damage caused to national parks. More recently, a satellite detection system that is not designed for navigation has become a good substitute for car insurance, allowing car owners to know where their vehicle is at any given time.

The most important retail channel for in-car entertainment is other non-grocery retailers

The most important retail channel within in-car entertainment is other non-grocery retailers, which includes stores selling car parts. Installation costs are usually included in the price of in-car entertainment devices.

COMPETITIVE LANDSCAPE
Pioneer Corp and JVC Kenwood Corp lead in-car entertainment in 2018

Pioneer and JVC are well-known brands among consumers and are symbols of quality in the country. In addition, the varieties of models they offer support their positions in Venezuela.

Two companies dominate sales of in-car navigation

The competitive landscape for in-car navigation products is very concentrated, since only Garmin and Ingeomaps – a domestic brand – offer maps for Venezuela. Garmin has more options in terms of map compatibility than Ingeomaps and continued to be the leading brand within in-car navigation in 2018.

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In-Car Entertainment in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in Venezuela?
  • What are the major brands in Venezuela?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in Venezuela - Category analysis

HEADLINES

PROSPECTS

Cars in Venezuela are getting old
In-car navigation devices remains a niche area
The most important retail channel for in-car entertainment is other non-grocery retailers

COMPETITIVE LANDSCAPE

Pioneer Corp and JVC Kenwood Corp lead in-car entertainment in 2018
Two companies dominate sales of in-car navigation

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 2 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Consumer Electronics in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic environment and high prices continue to deter growth
If prices skyrocket, who is buying consumer electronics in Venezuela?
Multinationals continue reducing their operations
Online sales are gaining ground in consumer electronics
Consumer electronics to continue on a downward trend over the forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources