The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2018
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The automation of home laundry has sat in R&D technology pipelines for decades, usually as a “blue sky” ideal to strive for. IFA 2017 and CES 2018 both revealed new technologies as well as an interesting new process philosophy that serves to re-frame this topic. Automation across the laundry process is now seen as more feasible and inside a more realistic device footprint. A post-2020 full solution is in the works and its proliferation has become a calculation of when…not if.
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Ironing and folding are not viable as batch processes and even manually they need to be separated into individual garments for this stage. The process gap between finishing a wash and dry phase, then waiting and accumulating clothing to start the ironing phase causes a far harder ironing mission.
Via fabric conditioning sprays, refresh functions in laundry appliances, specific refresh appliances, and garments that don’t need to be ironed, the laundry brands across all stakeholder industries know the value of solving ironing…but all have so far delivered incomplete solutions that aid but don’t remove ironing.
Effie is launching late 2018 with a price of GBP699 (USD900) offering a automated ironing solution using pressurised steam. Users need to hang clothing on Effie hangers. Up to 12 items can be loaded at once, and each garment is ironed and folded in six minutes (72 minutes cycle time). This uses fragrance pods, with an indication this will be own label. It is perceived that this function, minus the articulation, is similar to the thinking of Laundroid’s 2020-2024 prototype. The limiting factor is the same as the washing machine -it needs a human to load it and unload, so articulation is needed to remove another layer of intervention (it suffers some small element of batch thinking still), but this is a very promising launch.
Only once we escape batch wash loads and see this in context of a customised production line do mature technology options become clear, where the refresh and ironing sits immediately after (or during) the drying phase, and we need robotic garment manipulation for this automation trend to be realised.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.