Adult Incontinence

As markets emerge from the COVID-19-driven consumer environment, the disposable hygiene industry is expected to see continued growth, supported by recovery in developing markets. Industry players are responding to the need for affordable products, ...

In 2020, retail adult incontinence was negatively affected by the difficult economic context of the COVID-19 pandemic in Guatemala. As consumers felt the economic upheaval of the COVID-19 crisis, so household spending power fell in 2020, which ...

Although in 2020 current value growth saw a slight slowdown compared with earlier years of the review period, volume growth was slightly higher. This indicates that consumers were still keen to purchase products which they increasingly considered as ...

The situation around the COVID-19 pandemic encouraged a shift to at-home care, which helped to boost demand for retail adult incontinence products. As a result, both light and moderate/heavy adult incontinence witnessed similarly higher growth rates ...

Theoretically, as for nappies/diapers/pants and sanitary protection, adult incontinence products are needs-driven which should have resulted in adult incontinence retail sales in Germany being relatively resilient to the pandemic in 2020. However, ...

Retail adult incontinence continued to see solid retail volume and current value growth rates in 2020. However, the rates of increase were far lower than seen in any other year of the review period, as a result of the impact of COVID-19. The national...

The elderly, the key consumer base for retail adult incontinence, are amongst the most vulnerable to COVID-19 and therefore where possible many of these consumers looked to stay at home. Retail adult incontinence products are deemed essential by ...

Although retail adult incontinence in Ecuador continued to expand in 2020, growth in overall volume sales was only up marginally on 2019. This was mainly because the core consumers of these products – older adults and people with underlying medical ...

The main reason for the positive growth that was recorded in adult incontinence in 2020 is the ageing of Slovenia’s population, which continued to expand the consumer group that forms the core and consumer base for adult incontinence products. ...

Retail adult incontinence continued to record steady retail volume growth during the COVID-19 pandemic in 2020, with no real impact from the health crisis. These products are needed by consumers with specific conditions and demand therefore continued...

Most retail adult incontinence products purchased by consumers in 2020 are offered in chemists/pharmacies. As chemists/pharmacists could remain open throughout the pandemic without restrictions on opening hours, the channel did not register a ...

While retail current value sales of adult incontinence remain very low in Nigeria, demand is expanding. While life expectancy in Nigeria is very low by global standards, it continues to rise steadily, driving growth in the number of elderly ...

Retail adult incontinence has two main categories: light adult incontinence and moderate/heavy adult incontinence. These are differentiated by the type of products offered, the degree of necessity in incontinence care, and their usage. Moderate/heavy...

Retail adult incontinence continued to record double-digit volume and current value growth in 2020, despite the upheaval of COVID-19. Despite recording extremely strong growth, however, the category did lose some momentum in 2020 during the COVID-19 ...

In spite of high price rises, retail adult incontinence registered healthy growth in terms of volume sales. With a sharp focus on elderly care in 2020, due to COVID-19, consumer’s awareness of retail adult incontinence products increased and value ...

Retail adult incontinence saw dynamic growth over the review period and this continued into 2020. Consumers have become increasingly familiar with these products, while they have also become more widely available both in modern grocery retailers and ...

Retail adult incontinence is a relatively new category in Kenya, with sales only notable from 2018. Both retail volume and current value growth rates were therefore high in 2020, although this was due to the low base rather than to any impact due to ...

Retail adult incontinence sales remained fairly stable in 2020 as more attention was generally paid to the away-from-home market. In retail volume terms, retail adult incontinence experienced a slight slowdown in 2020. Nevertheless, the category ...

The impact of the COVID-19 pandemic on sales of retail adult incontinence was relatively limited in 2020. Most adult incontinence products are purchased by consumers in pharmacies, which remained open throughout the pandemic. Sales in the category ...

Demand for retail adult incontinence is growing fast but these products still have relatively low penetration, with sales largely limited to modern retailing channels. As a consequence of the limited number of distribution channels, only large ...