Adult Incontinence

Market research on the adult incontinence products market. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Strategy Briefing

Strategy Briefing

Category Update: Adult Incontinence

Jul 2018

Ageing populations, better product access, and rising consumer awareness continue to support healthy growth of disposable adult incontinence globally. This report looks at the dynamic between adult incontinence in retail, away-from-home, and ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in North America

Jun 2018

Although North America is already the second-largest market in terms of retail value sales for adult incontinence, the region still offers significant growth opportunities, due to favourable demographic conditions and changing consumer perceptions. ...

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Strategy Briefing

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

Jun 2018

To succeed in Asia Pacific, manufacturers can look at the expanding middle- to high-income consumer base, which seeks higher-quality products that provide added comfort and convenience. In addition, safety and sustainability certifications by ...

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Strategy Briefing

Strategy Briefing

Understanding the Reusable Nappy and Sanitary Wear Environment of South Africa

Apr 2018

Economic pressures, environmental and health awareness and connected consumers are critical drivers of reusable nappies and sanitary wear in South Africa, which are most appealing to high- and low-income classes. Over the forecast period, the social ...

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Strategy Briefing

Strategy Briefing

World Market for Disposable Hygiene

Apr 2018

This report provides a top-line view of trends and prospects in retail disposable hygiene products. While the industry sees a positive growth trajectory, energised by the developing markets, it faces a number of challenges, including a vast ...

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Strategy Briefing

Strategy Briefing

Channel Overview in Tissue and Hygiene

Mar 2018

The global tissue and hygiene retail landscape continues to experience shifts in consumer shopping habits. Developed economies are seeing the expansion of grocery discounters and in turn the growth of private label, resulting in declining unit ...

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Strategy Briefing

Strategy Briefing

Hayat: Successful Growth Strategies

Feb 2018

With an average annual growth rate of 24% over 2011-2016, Hayat ranks as the fifth fastest growing retail tissue and hygiene manufacture in the world. The company has been successful in expanding into new markets with a strategy focused on balancing ...

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Strategy Briefing

Strategy Briefing

Tissue And Hygiene: Quarterly Statement Q4 2017

Dec 2017

Euromonitor’s Industry Forecast Model shows improvements in the industry projections compared with the baseline forecast. Much of this is due to GDP improvements in key growth markets, which positively impact consumer spending on tissue and hygiene ...

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Strategy Briefing

Strategy Briefing

Driving Growth Through Innovation – Part 1: Retail Hygiene

Nov 2017

Retail hygiene sees positive growth globally, with innovation – from value-added to more affordable options across developed and developing markets – among the pillars of the industry strategy to support growth. This report reviews recent trends in ...

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Strategy Briefing

Strategy Briefing

Men and Incontinence: Capturing Demand and Growth Opportunities

Oct 2017

While women remain the key target audience for disposable adult incontinence products, men’s incontinence management offers potential for further industry growth as attested by the strong positive performance of a number of new products, especially ...

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Strategy Briefing

Strategy Briefing

Category Update: Adult Incontinence in Retail

Sep 2017

With continuous positive sales trajectory in global retail, adult incontinence represents a significant opportunity for the disposable hygiene industry. This report provides an update on the category performance and projections, with analysis of ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q3 2017

Sep 2017

Euromonitor’s Industry Forecast Model demonstrates a degree of improvement in the industry projections compared to previous quarters, as key growth markets such as Brazil and Russia see recovery in macro-economic parameters, and subsequently expected...

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Country Report

Country Report

Adult Incontinence in Japan

Jun 2017

Adult incontinence recorded 5% current value growth in 2016 to reach JPY196 billion. Japan is well known for its aging society. According to Euromonitor International’s Consumer data, people aged 65 years and over accounted for 27% of the total ...

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Country Report

Country Report

Adult Incontinence in India

Jun 2017

Many consumers in India are unaware of adult incontinence products and this is due to the lack of advertising and promotional activities carried out by the brands. In addition, availability of these products is limited compared to other hygiene ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2017

May 2017

The tissue and hygiene forecast sees another downgrade with the latest quarterly update. While the downgrade is small, compared to the projected market value and volume, it signals persistent pressure on the industry stemming from GDP weakness and ...

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Country Report

Country Report

Adult Incontinence in Thailand

May 2017

Adult incontinence clocked a sharp acceleration in current value growth during 2016. The ageing population of Thailand remains a serious social issue facing the country, with the country’s fertility rate falling to just 1.5 births per woman in 2015. ...

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Country Report

Country Report

Adult Incontinence in Cameroon

May 2017

Retail value sales in adult incontinence remained negligible at the end of review period....

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Country Report

Country Report

Adult Incontinence in Portugal

Apr 2017

Demand for disposable adult incontinence products continued to increase in 2016, with growth supported mainly by the high numbers of elderly people among the Portuguese population. In 2016, 21% of Portuguese people were aged 65 years old or over. ...

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Country Report

Country Report

Adult Incontinence in Germany

Apr 2017

Nine million people were affected by incontinence in Germany in 2016, according to figures published from the Deutsche Kontinenz Gesellschaft, with the numbers of incontinence sufferers in the country increasing due to demographic trends. As a ...

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Country Report

Country Report

Adult Incontinence in France

Apr 2017

During 2016, demand for disposable adult incontinence products in France continued to be structurally driven by the ageing of the country’s population as the number of people among the French population aged 65 years old and over rose by 2% over the ...

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