Adult Incontinence

Market research on the adult incontinence products market. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Country Report

Country Report

Retail Adult Incontinence in Costa Rica

May 2021

The situation around the COVID-19 pandemic encouraged a shift to at-home care, which helped to boost demand for retail adult incontinence products. As a result, both light and moderate/heavy adult incontinence witnessed similarly higher growth rates ...

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Retail Adult Incontinence in Germany

Apr 2021

Theoretically, as for nappies/diapers/pants and sanitary protection, adult incontinence products are needs-driven which should have resulted in adult incontinence retail sales in Germany being relatively resilient to the pandemic in 2020. However, ...

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Retail Adult Incontinence in India

Apr 2021

Retail adult incontinence continued to see solid retail volume and current value growth rates in 2020. However, the rates of increase were far lower than seen in any other year of the review period, as a result of the impact of COVID-19. The national...

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Retail Adult Incontinence in Japan

Apr 2021

The elderly, the key consumer base for retail adult incontinence, are amongst the most vulnerable to COVID-19 and therefore where possible many of these consumers looked to stay at home. Retail adult incontinence products are deemed essential by ...

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Retail Adult Incontinence in Ecuador

Mar 2021

Although retail adult incontinence in Ecuador continued to expand in 2020, growth in overall volume sales was only up marginally on 2019. This was mainly because the core consumers of these products – older adults and people with underlying medical ...

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Retail Adult Incontinence in Slovenia

Mar 2021

The main reason for the positive growth that was recorded in adult incontinence in 2020 is the ageing of Slovenia’s population, which continued to expand the consumer group that forms the core and consumer base for adult incontinence products. ...

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Retail Adult Incontinence in Serbia

Mar 2021

Retail adult incontinence continued to record steady retail volume growth during the COVID-19 pandemic in 2020, with no real impact from the health crisis. These products are needed by consumers with specific conditions and demand therefore continued...

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Retail Adult Incontinence in Latvia

Mar 2021

Most retail adult incontinence products purchased by consumers in 2020 are offered in chemists/pharmacies. As chemists/pharmacists could remain open throughout the pandemic without restrictions on opening hours, the channel did not register a ...

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Retail Adult Incontinence in Nigeria

Mar 2021

While retail current value sales of adult incontinence remain very low in Nigeria, demand is expanding. While life expectancy in Nigeria is very low by global standards, it continues to rise steadily, driving growth in the number of elderly ...

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Retail Adult Incontinence in Uruguay

Mar 2021

Retail adult incontinence has two main categories: light adult incontinence and moderate/heavy adult incontinence. These are differentiated by the type of products offered, the degree of necessity in incontinence care, and their usage. Moderate/heavy...

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Retail Adult Incontinence in Indonesia

Mar 2021

Retail adult incontinence continued to record double-digit volume and current value growth in 2020, despite the upheaval of COVID-19. Despite recording extremely strong growth, however, the category did lose some momentum in 2020 during the COVID-19 ...

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Retail Adult Incontinence in Azerbaijan

Mar 2021

In spite of high price rises, retail adult incontinence registered healthy growth in terms of volume sales. With a sharp focus on elderly care in 2020, due to COVID-19, consumer’s awareness of retail adult incontinence products increased and value ...

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Retail Adult Incontinence in Ukraine

Mar 2021

Retail adult incontinence saw dynamic growth over the review period and this continued into 2020. Consumers have become increasingly familiar with these products, while they have also become more widely available both in modern grocery retailers and ...

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Retail Adult Incontinence in Kenya

Mar 2021

Retail adult incontinence is a relatively new category in Kenya, with sales only notable from 2018. Both retail volume and current value growth rates were therefore high in 2020, although this was due to the low base rather than to any impact due to ...

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Retail Adult Incontinence in Kazakhstan

Mar 2021

Retail adult incontinence sales remained fairly stable in 2020 as more attention was generally paid to the away-from-home market. In retail volume terms, retail adult incontinence experienced a slight slowdown in 2020. Nevertheless, the category ...

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Retail Adult Incontinence in Estonia

Mar 2021

The impact of the COVID-19 pandemic on sales of retail adult incontinence was relatively limited in 2020. Most adult incontinence products are purchased by consumers in pharmacies, which remained open throughout the pandemic. Sales in the category ...

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Retail Adult Incontinence in Peru

Mar 2021

Demand for retail adult incontinence is growing fast but these products still have relatively low penetration, with sales largely limited to modern retailing channels. As a consequence of the limited number of distribution channels, only large ...

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Retail Adult Incontinence in Lithuania

Mar 2021

The COVID-19 pandemic had little impact on consumer demand and consumption habits for retail adult incontinence products in 2020. Instead, value and volume growth continued to be driven by Lithuania’s ageing population, as seen by the ongoing ...

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Retail Adult Incontinence in Bosnia and Herzegovina

Mar 2021

Prior to the pandemic, retail adult incontinence saw strong growth. The main factor spurring category growth has been that the numbers of senior citizens among the country’s population continued to grow. This has widened the consumer base for the ...

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Retail Adult Incontinence in Bolivia

Mar 2021

In recent years, retail adult incontinence in Bolivia has been one of the most dynamic categories within tissues and hygiene, as increasing numbers of adult consumers discover the benefits of this newly available product. Despite this, in 2020, the ...

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