Adult Incontinence

Market research on the adult incontinence products market. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Country Report

Country Report

Retail Adult Incontinence in Poland

Jun 2020

In 2019 retail adult incontinence repeated a strong performance both in volume and current value terms in line with the previous year. Demand is growing as consumers become more aware of the solutions available to fight incontinence and maintain a ...

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Retail Adult Incontinence in Estonia

Jun 2020

Retail adult incontinence sales had another strong year in 2019. The ageing population represents the key factor behind such positive sales growth. Moreover, senior citizens are seeing their disposable income rising and therefore are more willing to ...

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Retail Adult Incontinence in Ukraine

Jun 2020

Retail adult incontinence gained visibility in retail outlets in 2019, mainly within chained health and beauty specialist retailers and, to some extent, e-commerce. Apart from the growing number of distribution points, an increasing number of brands ...

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Retail Adult Incontinence in Colombia

Jun 2020

Colombia’s ageing population remained a key growth driver for retail adult incontinence in 2019. The demographic aged 65 years and over represented approximately 9% of the overall population in the year. However, incontinence is increasingly common ...

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Retail Adult Incontinence in Costa Rica

Jun 2020

Demand for adult incontinence products continued to grow in 2019, in line with society ageing and longer life spans in Costa Rica, as well as due to brands pursuing further opportunities for segmentation and specialisation and strongly promoting ...

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Retail Adult Incontinence in Slovakia

Jun 2020

An ageing population, increased awareness and acceptance of adult incontinence continued to support sales of adult incontinence products in 2019. There is also a growing number of information sources and campaigns aimed at raising awareness of adult ...

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Retail Adult Incontinence in Serbia

Jun 2020

Retail moderate/heavy adult incontinence is a much larger sub-category than retail light adult incontinence in Serbia, and it also showed much stronger growth in 2019. The reason for this is because many people are still embarrassed to purchase ...

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Retail Adult Incontinence in Peru

Jun 2020

The Peruvian population continued to age in 2019, with the population aged 65+ growing more rapidly than the population aged 40+. While the elderly population is increasing, most have better health and are more active and educated. Demand for retail ...

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Retail Adult Incontinence in Israel

Jun 2020

Retail adult incontinence maintained strong retail volume growth in 2019, along with marginally higher current value growth. In addition to population growth, modern medicines and technologies have allowed people to live longer, causing the general ...

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Retail Adult Incontinence in the Czech Republic

Jun 2020

With older people more likely to suffer from incontinence problems, population ageing in the Czech Republic continued to underpin robust growth in retail adult incontinence volume and current value sales in 2019. The development of the category was ...

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Retail Adult Incontinence in Bolivia

Jun 2020

Although Bolivia has one of the highest population growth rates in the region, this trend is declining, while life expectancy continues to rise. The share of the population accounted for by elderly people has increased from 8.1% in 2012 to 9.5% in ...

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Retail Adult Incontinence in the Netherlands

Jun 2020

Sales of retail adult incontinence maintained steady growth in the Netherlands in 2019, with Dutch consumers who require these products having to pay for them themselves due to stricter regulations regarding Rx/reimbursement adult incontinence. Age, ...

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Retail Adult Incontinence in Kazakhstan

Jun 2020

The category was still very much a niche area in 2019, with significant room for future growth. Like other countries in the region, consumers in Kazakhstan are still reluctant to discuss or even admit incontinence, however changing attitudes are ...

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Retail Adult Incontinence in Guatemala

Jun 2020

Adult incontinence remains a small category in Guatemala, catering to a niche group of mid- and high-income consumers. High unit prices and taboos associated with the use of adult incontinence products are among the main reasons why the category is ...

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Retail Adult Incontinence in Spain

Jun 2020

Demand for retail adult incontinence products increased in 2019. The number of elderly people and Spaniards suffering from light or moderate incontinence continued to increase, while there was also a trend towards less shame in admitting ...

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Retail Adult Incontinence in Dominican Republic

Jun 2020

Demand for retail adult incontinence products continued to grow in 2019 as consumer awareness increased and the taboos surrounding use of the products continued to fade. Indeed, the stigma associated with the use of retail adult incontinence products...

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Retail Adult Incontinence in Morocco

Jun 2020

Retail adult incontinence continues to struggle to fulfil its potential in Morocco and the simple reason is that any acknowledgment or discussion of incontinence among adults remains very taboo. However, things are changing little by little, thanks ...

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Retail Adult Incontinence in Austria

Jun 2020

In 2019, the number of consumers in Austria aged 65+ continued growing. According to the Austrian Continence Society, Medizinische Kontinenzgesellschaft Österreich (MKÖ), one in three people aged 80+ is affected by incontinence. About a million ...

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Retail Adult Incontinence in Cameroon

Jun 2020

2019 saw retail sales of adult incontinence remain negligible in Cameroon. The distribution of these products remains very limited and they are available only in select chemists/pharmacies and supermarkets in Douala and Yaoundé. However, the spread ...

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