Adult Incontinence

Market research on the adult incontinence products market. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Country Report

Country Report

Retail Adult Incontinence in Pakistan

Apr 2019

Consumers in Pakistan are generally unaware of retail adult incontinence products, due to a lack of advertising and promotional activities carried out by manufacturers. In addition, availability of these products is limited compared to other hygiene ...

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Retail Adult Incontinence in Germany

Apr 2019

Germany has one of the most rapidly ageing populations in the world due to a combination of a low birth rate and increasing life expectancy, with around 21% of its population aged over 65 in 2018. As bladder weakness is often a common health problem ...

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Retail Adult Incontinence in Morocco

Apr 2019

Although adult incontinence is still something of a taboo in Morocco, sales in the area are expected to continue growing over the forecast period thanks to increasing consumer awareness of such products. In collaboration with the Ministry of Health, ...

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Retail Adult Incontinence in South Korea

Apr 2019

Retail adult incontinence continues to grow thanks to the rising number of older people. According to United Nations definitions, South Korea will become a “hyper-ageing society” before 2030, which means the ratio of people over the age of 65 will be...

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Retail Adult Incontinence in Slovenia

Apr 2019

Retail adult incontinence continued to see strong growth in current value and retail volume terms in 2018. This partly due to the ageing of Slovenia’s population, with the share of the population aged over 65 increasing by two percentage points ...

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Retail Adult Incontinence in Canada

Apr 2019

Due to ageing baby boomers and the improved life expectancy, there has been an increase in the size of the senior population in the country. According to Statistics Canada, the ageing population in the country represents nearly 16%, and it is ...

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Retail Adult Incontinence in Ecuador

Apr 2019

One of the main barriers to category entrance is related to psychological rejection of adult incontinence by potential consumers. Many people are not willing to accept the condition of incontinence, and are emotionally impacted by it. The number of ...

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Retail Adult Incontinence in Tunisia

Apr 2019

In Tunisia, incontinence is still considered a taboo. However, many people consider buying adult incontinence products in order to be more productive throughout the day. Moreover, many adults, especially women, are increasingly willing to try ...

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Retail Adult Incontinence in Uzbekistan

Apr 2019

Volume sales of retail adult incontinence stagnated in 2018 mainly due to a shortage of products on shelves. After the liberalisation of the exchange policy in September 2017, taxes on all imported products grew substantially, being paid in local ...

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Retail Adult Incontinence in Bolivia

Apr 2019

According to the National Institute of Statistics (INE), the share of the population accounted for by older people in Bolivia is set to rise to 9.5% by 2020 and then 11.5% by 2020, up from 8.1% in 2012. Hence, Bolivia’s population is ageing, with ...

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Retail Adult Incontinence in Macedonia

Apr 2019

In 2018, retail adult incontinence managed to recover following a significant double-digit decline in 2017, which was caused by the lower than usual consumer demand for adult incontinence products. Both light and moderate/heavy incontinence improved ...

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Retail Adult Incontinence in Bulgaria

Apr 2019

Retail adult incontinence is a relatively new category in Bulgaria. Over the review period it demonstrated strong growth and proved a high-potential category. In 2018, it received a strong sales boost following the rapid development of chained modern...

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Retail Adult Incontinence in Japan

Apr 2019

Japan has the oldest population in the world, with a median age of 47.8 in 2018, and is continuing to age as a result of a falling birth rate and increasing longevity. Indeed, mid-lifers (aged 45-64) and seniors (aged 80+) are the only two segments ...

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Retail Adult Incontinence in Algeria

Apr 2019

Adult incontinence is expected to benefit from a number of factors over the forecast period. The Algerian population will continue to slowly age, thus increasing the consumer base for products in this area. Distribution of these products is also ...

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Retail Adult Incontinence in Lithuania

Apr 2019

The elderly population is growing rapidly in Lithuania, which is likely to lead to greater demand for retail adult incontinence products over the forecast period. ...

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Retail Adult Incontinence in Cameroon

Apr 2019

Retail sales of adult incontinence products are still at negligible levels. However, these products are now available in very limited quantities, with supermarkets leading in the retail of these products. This is still a very immature category, ...

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Retail Adult Incontinence in the US

Mar 2019

Although growth in the US population will continue to decelerate towards 2030, increasing life expectancy means that the 65+ age group will increase rapidly. This cohort is estimated to increase to over a fifth of the total population by 2030. As the...

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Retail Adult Incontinence in the Philippines

Mar 2019

Adult incontinence remains an unpopular category, with retail sales of light adult incontinence remaining negligible. One reason for this is that incontinence is usually only formally addressed once it reaches a fairly urgent stage, i.e. once ...

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Retail Adult Incontinence in Israel

Mar 2019

Modern medicines and technologies have allowed older populations to live longer, causing the general population to age as the average life span rises. As a result, more and more of the population require absorbent products; this growth in demand is ...

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Retail Adult Incontinence in Bosnia-Herzegovina

Mar 2019

Retail adult incontinence was one of the best performing formats in tissue and hygiene in Bosnia-Herzegovina during the review period. Originally a small, unknown format associated with plenty of stigma and prejudice, adult incontinence has grown ...

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